Consumer Behaviour 10

Your 5 Day Plan to Stop Bill Collectors dead in their tracks and give you your life back. Includes a 5-Day, failsafe, easy-to-follow plan that will stop harassing phone calls and letters from bill c……続きを見る

2013 GRAND PRIZE WINNER FOR NON-FICTION by Next Generation Indie Book Awards It is not too late to create the future we all say we want for our children and our children’s childrenーa future that is……続きを見る

A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending Evolutionary psychology-the compelling science of human nature-has clarified the prehistori……続きを見る

What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. T……続きを見る

FutureShop is a book about change. In particular, it's about how our consumer culture is rapidly evolving to allow us to live better, richer lives for less. The catalyst to this change is eBay and s……続きを見る

What is important to ethical consumers when thinking about going on holiday and how do they incorporate their lifestyle choices into these holidays? What values inform their lifestyles and how do th……続きを見る

This book seeks to explain the global financial crisis and its wider economic, political, and social repercussions, arguing that the 2007-9 meltdown was in fact a systemic crisis of the capitalist s……続きを見る

Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of……続きを見る

Marketing, whether online or offline, is and always will be a people business. The concept of “building relationships” does not only apply to network marketing or affiliate marketing but in all the……続きを見る

For the past three decades, we have been steadily creating an extreme 'time-crunch economy' that has affected jobs, portfolios, businesses and lives. But the 'time-crunch economy' is turning into 't……続きを見る

In this fascinating and often hilarious work – winner of the Royal Society of Science Prize 2007 – pre-eminent psychologist Daniel Gilbert shows how – and why – the majority of us have no idea how t……続きを見る

From the pages of The Baffler, the most vital and perceptive new magazine of the nineties, sharp, satirical broadsides against the Culture Trust. In the "old" Gilded Age, the barons of business accu……続きを見る

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"ーblogs, social networking pages, mess……続きを見る

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”ーTime How much do we know about why we buy? What truly influences our decisi……続きを見る

"This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is though……続きを見る

'Cities cover just 2% of the world’s surface, but consume 75% of the world’s resources’. The relationship between food and cities is fundamental to our everyday lives. Food shapes cities and through……続きを見る

The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations have become increasingly active in lending money to c……続きを見る

In From Witblits to Vuvuzelas, Dale Hefer, founding director of the Chillibush Group of Companies, shares a wealth of advice with South African marketers in the New South Africa. In a rapidly evolvi……続きを見る

The agenda: nine powerful and practical business ideas for today’s world of fierce competitors and even fiercer customers. These are tough times for business. Pressures from all sides are greater th……続きを見る

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliantーbetter at ……続きを見る

How can individuals best be encouraged to take more responsibility for their well-being and their environment or to behave more ethically in their business transactions? Across the world, government……続きを見る

The must-read summary of Malcolm Gladwell's book “The Tipping Point: How Little Things Can Make a Big Difference”. This complete summary of "The Tipping Point" by Malcolm Gladwell, a renowned journa……続きを見る

What produces emotions? Why do we have emotions? How do we have emotions? Why do emotional states feel like something? What is the relation between emotion, and reward value, and subjective feelings……続きを見る

The global financial crisis has sent shockwaves through the world’s economies, and its effects have been deep and wide-reaching. This book brings together a range of applied studies, covering a rang……続きを見る

Consumicidio (ensayo sobre el consumo (in)sostenible) es un ensayo temprano de crítica social, que comenzó a fraguarse en 2006 en plena expansión de la burbuja crediticia y de consumo en nuestro paí……続きを見る

Never in the history of man, has the baby boomers generation sparked such a massive market gap to be filled. In this book you will learn all about how - Baby-boomers in America changed the markets i……続きを見る

Cornucopia explores the health and economic implications of U.S. farm policy. Using a corn farm in rural South Dakota as his starting point, Johnson reviews the history of agricultural policies in A……続きを見る

The oldest Baby Boomers have turned 60 so everybody's starting to talk about the "aging of the population."But most of the talk is about numbers: what percentage of the population will be how old in……続きを見る

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper need……続きを見る

This book presents a history of behavioral economics. The recurring theme is that behavioral economics reflects and contributes to a fundamental reorientation of the epistemological foundations upon……続きを見る