著者:Samuel Bowles
出版社: Cambridge University Press
発売日: 2013年02月06日
Economists warn that policies to level the economic playing field come with a hefty price tag. But this so-called 'equality-efficiency trade-off' has proven difficult to document. The data suggest, ……続きを見る
Today’s “managerial” capitalism has grown hopelessly out of touch with the people it should be serving. The Support Economy explores the chasm between people and corporations and reveals a new socie……続きを見る
SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST
The Net Generation Has Arrived.
Are you ready for it?
Chances are you know a person between the ages of 11 and 30. You've seen them……続きを見る
What Coleen Rooney doesn't know about style and shopping isn't worth knowing, and she is a fashion inspiration to girls everywhere. Now she's put together a glossy, gorgeous style guide that contain……続きを見る
著者:Ran Spiegler
出版社: Oxford University Press
発売日: 2016年05月31日
Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market environment. Yet, in fact, consumers may have inconsi……続きを見る
Author and advocate G. B. Taken provides a revealing and comprehensive book that anyone with a mortgage needs to read. As a victim of predatory lending and then later getting the "inside information……続きを見る
Be armed and ready the next time you buy a car. Car Dealer Hell is a complete car buyer’s guide. This book exposes the scams, gimmicks and deceitful practices used by dealers every day. Get useful c……続きを見る
著者:Anna O'Brien
出版社: Anna O'Brien
発売日: 2015年05月11日
Hawk Wisdom is about how to have self-defense in the marketplace where the stories told reveal the most likely outcome of a transaction. Conditions of trade, good or bad, are often unknowingly revea……続きを見る
This eBook is intended to help demystify credit scores and how to improve them, so that individuals can begin to take charge of their own credit futures. No need to pay a professional. There are eas……続きを見る
著者:Mark Ellwood
出版社: Penguin Publishing Group
発売日: 2013年10月17日
When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchan……続きを見る
One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume ……続きを見る
A manifesto for a new world order.
Having made a hugely significant contribution to the increasingly irrefutable, if alarming, diagnosis of the ills of early 21st century consumerist culture and its……続きを見る
著者:Dave Balter
出版社: Penguin Publishing Group
発売日: 2005年11月03日
Word of mouth is an amazingly powerful force ー but how does it really work?.
Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising……続きを見る
Human behaviour is marvellous in its complexity, variability and unpredictability. Understanding it, however, is not solely the role of psychologists: everyone has a vested interest in it, from indi……続きを見る
This economy is bad. Very bad. Everyone needs to save as much money as possible on every shopping trip. Everyone needs to get the most out of every dollar spent. $ave On $hopping will help every sho……続きを見る
Scaldingly honest, impeccably researched and movingly written, ‘MAXED OUT’ is, as ‘FAST FOOD NATION’ was to the food industry, the book the captains of the debt industry wish you would never read.
‘……続きを見る
著者:Claes Fornell
出版社: St. Martin's Publishing Group
発売日: 2007年11月27日
When faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company……続きを見る
著者:Dave Donelson
出版社: Dave Donelson
発売日: 2015年05月22日
Independent retailers face competition on every front, but Big Box stores are often the most pressing threat to their existence. This handbook identifies the weaknesses in the Big Box approach and e……続きを見る
The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. Tha……続きを見る
The essential follow-up to the BusinessWeek bestseller Trading Up
A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer?
Tod……続きを見る
著者:Adam Alter
出版社: Penguin Publishing Group
発売日: 2013年03月21日
**A New York Times bestseller!
A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day**
Most of us go through life believing tha……続きを見る
著者:Douglas Van Praet
出版社: St. Martin's Publishing Group
発売日: 2012年11月13日
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do wh……続きを見る
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and con……続きを見る
Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change……続きを見る
This book will guide you through the steps it takes to consistently save 50-70% on your grocery bill by effectively using coupons.
Includes a special bonus section on saving money at CVS and Walgree……続きを見る
著者:Chuck Wall
出版社: Bibliomotion, Inc.
発売日: 2013年04月30日
Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a ……続きを見る
著者:Jeanne Bliss
出版社: Penguin Publishing Group
発売日: 2009年10月15日
Hundreds of businesses have customers who admire them, but only an elite few have true advocatesー passionate, loyal, vocal fansーwho rave about them to anyone who will listen.
Jeanne Bliss, who ser……続きを見る
著者:Harry Mount
出版社: Penguin Books Ltd
発売日: 2012年05月31日
PACKED WITH ASTONISHING FACTS AND WONDERFUL STORIES ON WHAT MAKES THE ENGLISH TICK
Q. Why are English train seats so narrow?
A. It's all the Romans' fault. The first Victorian trains were built to t……続きを見る
Your 5 Day Plan to Stop Bill Collectors dead in their tracks and give you your life back. Includes a 5-Day, failsafe, easy-to-follow plan that will stop harassing phone calls and letters from bill c……続きを見る
著者:John Renesch
出版社: John Renesch
発売日: 2015年05月09日
2013 GRAND PRIZE WINNER FOR NON-FICTION by Next Generation Indie Book Awards
It is not too late to create the future we all say we want for our children and our children’s childrenーa future that is……続きを見る