Consumer Behaviour 89

Household Finance: An Introduction to Individual Financial Behavior speaks to both how people should and how people actually do make financial decisions, and how these financial decisions contribute……続きを見る

Vingt ans après la naissance de Facebook, Michael Illouz, 44 ans, entrepreneur à la tête de l’agence de pub Conceptory experte en social media, offre un état des lieux inédit, holistique et approfon……続きを見る

Sustainability, resilience, ESG. What does it all mean? In his groundbreaking book, Leaving Planet Simple, Dr. Alex Gold cuts through the clutter and sensationalized headlines to explain how you can……続きを見る

Increasingly Customer Experiences Enabled by Technology are Going Ridiculously Wrong Customer experience quality is at an all-time low and customer experience problems are at an all-time high. Custo……続きを見る

¿Te imaginas poder ofrecer a tus clientes una variedad infinita de productos sin la necesidad de mantener un inventario físico? Este libro te muestra cómo hacerlo. "Ecommerce Catalogo Extendido" es ……続きを見る

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It bri……続きを見る

This book challenges constructively the conventional wisdom that behavioral economics should be viewed primarily as being about "nudge"-based policies and how choices are affected by "supposedly irr……続きを見る

The Poverty Monster is a raw, no-holds-barred exploration of what it's like to be trapped in the vice grip of poverty. This book lays it all bareーno sugarcoating, no fluff. It dives deep into the g……続きを見る

Learn how to create habit-forming products people love ... in 30 minutes. The official summary of Hooked is your essential guide to understanding how to drive customer engagement and innovate with c……続きを見る

"Are you struggling to connect with price-sensitive customers? Do you want to unlock the secrets of selling to individuals on a tight budget? Look no further! In "How to Sell to Broke People", Alex ……続きを見る

Unlock the Secrets to Growing Your Funeral Home Business Why does a family in need choose one funeral home over another? Trust and reputation are crucial, but they don't happen overnight. They are c……続きを見る

In an age where customer expectations are higher than ever, businesses are constantly seeking ways to deliver value efficiently and effectively. "Lean" has emerged as a transformative approach; not ……続きを見る

一場成功的銷售演講有哪些關鍵？ 從開場到成交，無所不包 讓你的演講從一開始就令人驚豔 全面提升銷售演講技巧 高效獲得客戶信任 【銷售演講心法】 在這本書中，作者將探討銷售演講的過程中最為重要的心法和技巧，……続きを見る

行銷是一場心理博弈 利用消費者的心理弱點和變化達成交易 透過精準的心理引導，實現互惠雙贏的目標 如何才能夠真正吸引消費者的注意？ 顧客不開口，你也能明白 【達成交易為什麼那麼難】 一個交易的實現背後，蘊含……続きを見る

¿Quieres sorprender a tus clientes, impresionar a las personas con las que trabajas y eclipsar a tu competencia? Pasar de obtener resultados promedio a ser admirable y sorprendente no es un objetivo……続きを見る

From Drew Eric Whitman (aka “Dr. Direct!”), the bestselling author of Cashvertising, comes a fun and accessible graphic novel on consumer psychology. Smashvertising is a heavy-content, real-world bu……続きを見る

Nautilus Book Award Winner: An “engagingly written” behavioral science-based guide to tackling our urgent environmental problems (Robert B. Cialdini, author of Influence: The Psychology of Persuasio……続きを見る

Gatillos Mentales: Pide a tu Audiencia lo que Quieras ¿Alguna vez te has preguntado cómo lograr que tu mensaje llegue directamente al corazón de tu audiencia? El secreto radica en los gatillos menta……続きを見る

Credit made SIMPLE. Transform your financial future. Learn the language of credit. If you're looking to purchase a new home, get a new car, or move into a better rental situation, good credit is the……続きを見る

IN THIS SECOND CX-PRO BOOK SERIES, following the acclaimed "CX-PRO: A Practical Guide for the New Customer Experience Manager," the selected authors delve deeper into the intricate realm of Customer……続きを見る

IN THIS SECOND CX-PRO BOOK SERIES, following the acclaimed "CX-PRO: A Practical Guide for the New Customer Experience Manager," the selected authors delve deeper into the intricate realm of Customer……続きを見る

Que l’on soit consommateur, économiste, politicien, entrepreneur ou même le Gouverneur de la Banque du Canada, notre modèle de développement économique, basé sur une consommation à crédit, a atteint……続きを見る

Decisões automáticas podem ser trágicas. Alguém que esgota os seus recursos pode se arrepender na velhice. O comportamento real - influenciado por vieses - nem sempre promove bem-estar. Nudges incorp……続きを見る

In The CEO's Competitive Advantage: Harnessing the Power of the Hispanic Workforce to Drive Business Success, Marcela Manjarrez offers actionable, data-driven insights on the power of leveraging His……続きを見る

At a time of growing wealth and income inequality in the United States during recent decades, Class and Inequality in the United States examines the nature and sources of social inequality based on ……続きを見る

以消費者為中心，用需求帶來業務成長 掌握市場思維×洞悉消費者需求，打造長久成功的企業之道 為企業和專業人士量身打造，解決當今市場挑戰的全新策略 ▎獲客思維：以消費者為中心，用需求來驅動 作者詳細闡述了三大……続きを見る

Educational Psychology is an area of application rather than a unique category of subject-matter. It is the course within the field of education in which the subject-matter, researches and procedure……続きを見る

Questa è la mia guida personale per svelare i segreti del marketing persuasivo e della manipolazione. Ho visto il lato oscuro del marketing, il modo in cui viene usato per convincere le persone ad a……続きを見る

Blockchain, metaverse, and digital payment technologies, collectively called digital ecosystem, have received much attention from academia, regulators, and industry alike. However, their usage acros……続きを見る

Vous avez toujours rêvé de lancer votre propre entreprise, mais vous ne savez pas par où commencer ? Ce livre est fait pour vous ! "Micro-Entreprise : Le Guide Ultime pour Transformer Vos Rêves en R……続きを見る