Consumer Behaviour 92

Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business ac……続きを見る

En este libro, que ha sido objeto de seis ediciones desde 2009, y que hoy ve la luz en versión actualizada, se asume un intento de explicación de la propuesta del decrecimiento, desde la firme convi……続きを見る

Este libro pretende dar cuenta de las reivindicaciones, pasadas y presentes, que han utilizado el consumo como una herramienta crítica y transformadora. Pero más allá de los movimientos centrados en……続きを見る

Klanten magnetiseren is een fantastisch e-book dat alle belangrijke en populaire onderwerp van het binnenhalen van verkeer voor je bedrijf behandelt! 続きを見る

In the face of climate change and resulting environmental and social crises, sustainable consumption has become a widely discussed issue and a key plank of the UN’s Sustainable Development Goals (SD……続きを見る

انطلق في رحلة تحويلية في مجال التسويق أثناء تصفحك ل "الارتقاء بتجربة العملاء: مخططك لتحقيق التميز في تجربة العملاء". في هذه الصفحات، يتم منحك مفاتيح لصياغة وتقديم تجربة عملاء لا نظير لها... و لكن ما……続きを見る

Explore the dynamic world of strategic investments in Germany with our comprehensive eBook. Discover invaluable insights into navigating government support systems and achieving successful expansion……続きを見る

China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years. This b……続きを見る

"The Female CEO's Playbook: Navigating Leadership Challenges" is a book that serves as a guiding light, source of inspiration, and roadmap for high's and lows has marked Guadalupe T McLoud's persona……続きを見る

Nudging is a controversial technique for changing people’s behaviours. It burst into public consciousness in the early 2000s with the launch of “nudge units” and departments in government. Its use a……続きを見る

Are you interested in understanding the intricacies of human behavior and decision making in sales? If yes, then you should definitely check out "Psychology of Sales." This comprehensive guide delve……続きを見る

行為經濟學，現代商業人士最需要的素養！ 第一本系統化入門書！ 實例滿載，運用層面廣泛， 讓你成為全球大企業都在搶的人才！ ★ 日本亞馬遜．經濟學入門冠軍書！ ★ 無數讀者好評：「最棒的行為經濟學入門書！」「……続きを見る

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their ……続きを見る

How have eating habits changed in recent decades? What does it mean to eat well? This fascinating book examines continuity and change in food consumption and eating patterns since the 1950s. The cul……続きを見る

Embark on a transformative journey in the trades industry with "Building Customer Satisfaction: A Tradesman's Guide." This comprehensive ebook is your roadmap to mastering the art of customer relati……続きを見る

Available for the First TimeーThree Books in One! The Customer Centricity Ebook Collection is a must-have for any business leader looking to understand and implement customer-centric strategies. Thi……続きを見る

Conquering the Social Media Jungle: A Captivating Guide to Engagement and Growth Struggling to navigate the ever-evolving social media landscape? Wish you could craft magnetic content, cultivate a l……続きを見る

In Theodore Dreiser's novel 'The Titan', readers are immersed in a gripping narrative that explores themes of ambition, wealth, and power in early 20th century America. Dreiser's prose is both intro……続きを見る

Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a point of reference for learning about ……続きを見る

Evolution is a series of bets and no animal gambles the way humans do. This has led us to unprecedented ecological dominance, via the steepest odds and unlikeliest of outcomes. But our winning strea……続きを見る

Automate your Customer Success efforts to reduce churn and increase profits In Digital Customer Success: The Next Frontier, a team of trailblazing Customer Success professionals and digital entrepre……続きを見る

Welcome to The Art and Science of Marketing, a complete guide to the active and evolving field of marketing. This book explores the latest trends, strategies, and techniques used by businesses to cr……続きを見る

A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teór……続きを見る

Bienvenido a El Arte y la Ciencia del Marketing, una guía completa para el campo activo y en evolución del marketing. Este libro explora las últimas tendencias, estrategias y técnicas utilizadas por……続きを見る

Em dezembro de 2019, 65,6% da população brasileira estava endividada, e agora com a pandemia a situação piorou. A maioria das pessoas que estão endividadas, poderiam não estar, se mudassem o seu com……続きを見る

Indulge in a tantalizing journey through the intricate world of consumer behavior with "Mastering the Buyer's Mindset: Navigating the Complexities of Consumer Behavior and Driving Business Success."……続きを見る

Meet Ricardo Jarvis, a seasoned professional with a diverse background ranging from serving in the US Air Force to earning degrees in Computer Science and Management. With over 25 years of experienc……続きを見る

This textbook presents a new way to visualize or imagine the evolutionary architecture of economics, to judge both its practical outcomes and its ultimate value. Evolutionary economics employs an Ar……続きを見る

Dieses essential bietet eine umfassende Einführung in die Definition und den Stellenwert von Finanzcoaching. Sie erhalten einen Überblick über die internationale Forschung auf diesem Gebiet und erfa……続きを見る

This book presents embodied economics as a foundational alternative to behavioral economics and other projects integrating economics and psychology inspired by the computational paradigm. The 20th c……続きを見る