Corporate History 20

Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the p……続きを見る

As consumers, our access toーand appetite forーinformation about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are dis……続きを見る

The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book ……続きを見る

本書為固定版面格式，建議使用平板或電腦閱讀 這是激動人心的市場學經典故事！ 這是信興集團從三人發展到千八人的故事！ 這是造就你我生活如此方便的故事！ 何佐芝：「時至今日，以連環漫畫作為教育和娛樂用途的工……続きを見る

Nominated for the FT/McKinsey Business Book of the Year Nominated for the Carnegie Medal for Excellence in Nonfiction Amazon Top 5 Business Books of 2017 'A prodigious feat of reporting' - Malcolm G……続きを見る

The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and……続きを見る

Las dos caras de la fiebre de los cupones Este libro es una guía práctica y accesible para descubrir las claves sobre Groupon, que le aportará la información esencial y le permitirá ganar tiempo. En……続きを見る

Since the 2008 recession, people's confidence in institutions has been in decline. We’re now far more interested in the recommendations of our peers than in traditional forms of advertising and mark……続きを見る

Asia proved resilient to the effects of the 2008-2009 global financial crisis, but sustaining rapid growth became more difficult afterward. Development challenges intensified, the global development……続きを見る

The Asia and Pacific region experienced continued growth. Intraregional trade and investment grew rapidly as Asian economies drew increasing strength from within the region. Interest was growing bot……続きを見る

When the Asian Development Bank (ADB) was established in 1966, the Asia and Pacific region was undergoing a process of deep change. Several countries gained independence and a sense of regional iden……続きを見る

The Asia and Pacific region continued to grow despite a difficult external global environment. The developing member countries demonstrated considerable resilience, following the second oil shock an……続きを見る

The 1997 Asian financial crisis hit the region and became a defining moment for Asia and the Asian Development Bank (ADB). As ADB participated in coordinated crisis responses, Asian policy makers us……続きを見る

Verlagsgeschichte Droemer Knaur: Die faszinierende Erfolgsgeschichte eines der größten deutschen Verlagshäuser Von der Dampfbuchbinderei zur renommierten Verlagsgruppe: Die spannende Chronik von Dro……続きを見る

At the center of San Antonio’s growth from a small pioneering town to a major western metropolis sits CPS Energy, the largest municipally owned energy utility in the United States and an innovator i……続きを見る

Principles of Management: A Christian Perspective is a pedagogically solid business management text that examines the art and science of management from a Christian point of view. For students, the ……続きを見る

Ask consumers and users what names they associate with the multibillion dollar personal computer market, and they will answer IBM, Apple, Tandy, or Lotus. The more knowledgable of them will add the ……続きを見る

This is a book that you can read in one sitting. This also is a book that you will not soon forget. One part history lesson and one part storytelling, it combines humor and personal experiences to r……続きを見る

Glamorous, cultured, and ambitious -- but fatally young and naive -- James Hazen Hyde was twenty-three when he inherited the majority shares in the billion-dollar Equitable Life Assurance Society in……続きを見る

This story of El Dorado Hills is about Allan Lindseys pursuit to create a completely new town. It is not commonly understood about the total human, physical, and financial challenges required to cre……続きを見る

Una exitosa plataforma cuyo contenido no para de crecer Este libro es una guía práctica y accesible para descubrir las claves sobre YouTube, que le aportará la información esencial y le permitirá ga……続きを見る

This abridgement of the unique journal of Francis Hall, America's leading business pioneer in nineteenth-century Japan, offers a remarkable view of the period leading to the Meiji Restoration. An up……続きを見る

They were untouchable. They were blue chip corporations, legends in world business and everyone believed they were indestructible: Those icons of industry would last forever. Or so we thought. Kodak……続きを見る

In this groundbreaking work, Amanda Porterfield explores the long intertwining of religion and commerce in the history of incorporation in the United States. Beginning with the antecedents of that h……続きを見る

At the time of its collapse in 2001, Enron was one of the largest companies in the world, boasting revenue of over $100 billion. During the 1990s economic boom, the Houston, Texas-based energy compa……続きを見る

This edited book addresses two critical issues in international management: building trust and managing boundary spanning activities between international business partners. The duel-process of inte……続きを見る

The fact that you are seeking out information about setting up a non-profit organization goes a long way to show how selfless and committed you are to your community and environment. It is indeed la……続きを見る

The winner of the 2019 Peter C. Rollins Book Award This is the first comprehensive history of MGM from its origins in 1905 to the present. Following a straightforward chronology corresponding to spe……続きを見る

For centuries, almost all economic activity was family-based. The family business rested on the division of labor among family members. Therefore the family was both socially and economically the fo……続きを見る

Gatorade is an enthralling story, brought to life in bright color and sharp detail in this book as journalist and author Darren Rovell chronicles every astonishing milestone of the company’s history……続きを見る