Corporate History 23

"A heartwarming, poignant and even-handed account of the quintessential American immigrant/family business struggle to succeed against all odds" (Larry King). Nathan's Famous chronicles the history ……続きを見る

This book explores a century of business development of The South African Life Assurance Company, from a specific local focus to a national conglomerate expanding into global insurance markets. Esta……続きを見る

The iconic restaurant chain that defined Americana by introducing twenty-eight flavors of ice cream, "tendersweet" clam strips, grilled "frankforts," and more. Popularly known as the "Father of the ……続きを見る

Tras un proceso de documentación de dos años y entrevistas con los principales actores de la escena, Richard King ha compuesto uno de los ensayos de la literatura musical más vibrantes de los último……続きを見る

──全球羽絨霸主／父子企業家兩代之間最真實、坦白的深度對談── 接班後，要撕去富二代「人生勝利組」的心理印記，面對一個殘酷事實： 人生，本來就是不斷遭遇失敗，在試煉中重整旗鼓、再站起來的過程。 　　台灣上……続きを見る

Merck is the oldest pharmaceutical-chemical company in the world. It developed into a global corporation from a Darmstadt pharmacy that Jacob Friedrich Merck received the pharmacist’s license for in……続きを見る

This publication is a history of the partnership between the Asian Development Bank (ADB) and the People's Republic of China (PRC) spanning three decades. Since joining ADB in 1986, the PRC has evol……続きを見る

"This page-turning combination of business book and adventure saga tells the tale of the Ford Motor Company's" 2016 triumph at Le Mans ( The New York Times, "10 New Books We Recommend This Week"). A……続きを見る

The great dream of the communists is the existence of an advanced scientific and technological society that works perfectly, led by a communist, secular and atheist government, in which there are no……続きを見る

Everyone knows NIVEA. But only a few people are familiar with the Hamburg-based Company that created the "crème de la crème" and other successful Brands. The Beiersdorf story began in 1882. The firm……続きを見る

Das Hamburger Unternehmen Beiersdorf hat neben der «Crème de la Crème» NIVEA viele erfolgreiche Marken hervorgebracht. Dennoch ist es jenseits aktueller Börsenmeldungen kaum bekannt. Dabei ist es ei……続きを見る

A comienzos de la década de 1980 todavía México superaba económicamente a la República de Corea. En aquel entonces, nadie hubiera previsto que, menos de medio siglo después, Corea se convertiría en ……続きを見る

The explosive growth of the Japanese electronics industry continues to be driven by a combination of market forces and the unique characteristics of the Japanese social organization and people. As a……続きを見る

This book describes and assesses an emerging threat to states’ territorial control and sovereignty: the hostile control of companies that carry out privatized aspects of sovereign authority. The thr……続きを見る

Hitherto, the organization of international business has been studied mostly from a managerial point of view or by examining the relationship between firms and the economy. Yet, the development of t……続きを見る

Indian leaders at the time of Independence had their tasks cut out. The nation that was marred by an ugly Partition, had to be prevented from coming apart at the seams. A Constitution had to be fram……続きを見る

ONGC: The Untold Story is essentially a narrative of its early days, how, when and where it was born, what were its labour pains, what was it like in its infancy, and finally how did it overcome its……続きを見る

In 1951, a new type of publication appeared on newsstandsーthe physique magazine produced by and for gay men. For many men growing up in the 1950s and 1960s, these magazines and their images and ill……続きを見る

William Reymond nos revela en este libro los misterios de la empresa más famosa del planeta. De los verdaderos orígenes de la bebida a la presencia de cocaína en su composición inicial, de las razon……続きを見る

From perilous early years through clashes with the BBC and BT, not to mention the News Corporation bid for full control that failed in the wake of 2010's phone hacking scandal, there has been no sho……続きを見る

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies……続きを見る

Much research in entrepreneurship presents results as if they are universally and timelessly valid. Entrepreneurship in Context takes the opposite tack – it studies entrepreneurship as a context bou……続きを見る

This major new textbook on business history brings together the expertise of two internationally renowned authors to provide a thorough overview of the developments in business – from just before th……続きを見る

Este livro leva o leitor ao coração do império das redes sociais e mostra os bastidores de reuniões com Mark Zuckerberg, as festas da empresa e apresenta a personalidade, os valores e as ambições se……続きを見る

O livro apresenta a visão do autor em relação a questões fundamentais da sociedade e da economia amazonense, através de entrevistas, análises e depoimentos jornalísticos, embasados em sua trajetória……続きを見る

De homens e máquinas: Roberto Mange e a formação profissional segue o mesmo propósito de sua primeira edição na década de 1990: resgatar o pioneirismo que cercou a criação do SENAI na primeira metad……続きを見る

Ao recorrer ao acervo fotográfico da instituição e tratá-lo como documentação da trajetória institucional, a autora aborda a participação das fotografias não somente na construção como também na atu……続きを見る

Primeiro título da Coleção Acadêmica, que apresenta publicações a partir de pesquisas sobre programas e ações desenvolvidas pelo Sesc São Paulo, este livro é fruto da tese de doutoramento de Yara Sc……続きを見る

Credibilidade e expectativas dos clientes: o que a identidade e a imagem corporativa têm a ver com isso? Um problema frequentemente encontrado nas organizações é a contradição entre a identidade obj……続きを見る

The trueーand often shockingーstories behind some of the biggest names in business. We live our lives immersed in name brand products. What most of us don't know is that the origins of many of the m……続きを見る