Corporate History 6

A long-time businessman and business journalist, Joel Whitaker has created a memorable tale of an American family entrepreneurship at its best that flows along at a good clip and with elegant simpli……続きを見る

**“A riveting account that reaches beyond the market landscape to say something universal about risk and triumph, about hubris and failure.”ー**The New York Times NAMED ONE OF THE BEST BOOKS OF THE ……続きを見る

China has become one of the fastest-growing economies ever seen in the world in recent times. In the last three decades, China has transformed itself from a command economy to a market one, albeit a……続きを見る

Karen Southwick’s unauthorized account provides the full story of Larry Ellison’s brilliant, controversial career. Ellison’s drive and fierce ambition created Oracle out of the dust and built it int……続きを見る

From historian Charles Royster--winner of the Francis Parkman, Bancroft, and Lincoln prizes--comes the history of one of eighteenth-century America's most fantastic land speculation deals: William B……続きを見る

Words of wisdom from American philanthropist Andrew Carnegie Focusing on Carnegie's most famous essay, "The Gospel of Wealth," this book of his writings, published here together for the first time, ……続きを見る

From the acclaimed Vanity Fair and GQ journalist–an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history. With a new epil……続きを見る

Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most rem……続きを見る

Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to ad……続きを見る

The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside downーand suffered the consequences Louis Rossetto had no money, no home, no job. Five years ……続きを見る

The corporation is one of the most important and remarkable institutions in the world. It affects all our lives continuously. It feeds, entertains, houses and, employs us. It generates vast amounts ……続きを見る

R.T. Naylor traces the insidious interplay of big business and big government in Canada in the period between Confederation and World War I presenting corruption as the norm rather than an abberatio……続きを見る

West Point has bred more CEOs than any business school, and the leadership skills taught there are truly matters of life and death. Bolder than Sun Tzu, savvier than Gracian -- THE book on learning ……続きを見る

In contrast to widespread assessments that family enterprises lack sufficient resources and capabilities to go global, many family companies are competing successfully in an increasingly globalized ……続きを見る

Joined together in an economic development marriage,” Walt Disney World and Orlando, Florida, have become the world’s most popular tourist destination. This intriguing book traces the evolution of ……続きを見る

Rosabeth Moss Kanter on the answer to the global crisis of business and American-style capitalism. Out of the ashes of conventional business models arises a set of companies using their power not on……続きを見る

Research on the international transfer of technology in economics and management literature has primarily focused on the role of countries and that of companies, in particular multinational enterpri……続きを見る

Michael Dintenfass provides a challenging account of Britain's economic performance since 1870. He combines a succinct, clearly-written survey of recent scholarly work in British economic and busine……続きを見る

Traditonal western forms of corporate organization have been called into question by the success of Japanese keiretsu. Firms, Markets and Economic Change draws on industrial economics, business stra……続きを見る

*“They’re still trying to hide the weenie,” thought Sherron Watkins as she read a newspaper clipping about Enron two weeks before Christmas, 2001. . . It quoted [CFO] Jeff McMahon addressing the com……続きを見る

A blistering narrative account of the negligence and greed that pushed all of Wall Street into chaos and the country into a financial crisis. At the beginning of March 2008, the monetary fabric of B……続きを見る

STARBUCKED is the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fuelled its success. Part Fast Food Nation, part social history, STARBUCK……続きを見る

"O'Boyle has researched and written a monumental book that should be mandatory reading for all CEOs and anyone concerned with business ethics." --The Philadelphia Inquirer "Superb . . . a spirited s……続きを見る

A penniless émigré who made a fortune and became one of the great philanthropists of the twentieth century, George Soros has led a remarkable life. This biography brings forth his story in unprecede……続きを見る

The first book to explore the unique leadership style of Boeing’s acclaimed CEO Jim McNerney was one of Jack Welch’s top protégés at General Electric and a finalist to replace the retiring Welch as ……続きを見る

This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is……続きを見る

Forget Apple and IBM. For that matter forget Silicon Valley. The first personal computer, a self-contained unit with its own programmable processor, display, keyboard, internal memory, telephone in……続きを見る

Biographical profile of Armand Hammer, a man whose upbringing, opulent lifestyle and financial success are irreconcilable. Hammer was probably the world's greatest spinmeister. He not only managed t……続きを見る

New Enhanced Digital EditionRay Kroc's remarkable rise to the top of the food chain--fast foods that is--began at a later age than most successful entrepreneurs at age 52. The former salesman o……続きを見る

A few years ago, MySpace.com was just an idea kicking around a Southern California spam mill. Scroll down to the present day and MySpace is one of the most visited Internet destinations in America, ……続きを見る