Hospitality, Tourism & Travel 7

Medical and health tourism is a significant area of growth in the export of medical, health and tourism services. Although spas and improved well-being have long been part of the tourist experience,……続きを見る

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful……続きを見る

This book is a pioneering investigation of the tourism practices in the world's other, cold water, islands. Located in extreme latitudes and subject to extreme weather conditions, these islands have……続きを見る

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concep……続きを見る

The Phillips ROI Methodology™ utilizes five levels of evaluation, which are essential in determining the return on investment. At Level 1 - Reaction and Planned Action, attendee and stakeholder sati……続きを見る

Climate change is the single most important global environmental and development issue facing the world today and has emerged as a major topic in tourism studies. Climate change is already affecting……続きを見る

Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. The CTR serie……続きを見る

Pressure on national and local governments to rapidly develop their tourism potential to meet demand and produce benefits, makes it more essential than ever to plan carefully and consider the human ……続きを見る

Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. The CTR serie……続きを見る

Developers, designers and operators are increasingly needing to create versatile sport and leisure amenities that are of lasting value to local and wider communities. Placing facilities design and o……続きを見る

Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than a……続きを見る

This book addresses many of the key themes that are seen as challenges to achieve sustainability and to mitigate climate change impacts in the near future, in the tourism sector. In particular it fo……続きを見る

Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even……続きを見る

Sacred Natural Sites are the world's oldest protected places. This book focuses on a wide spread of both iconic and lesser known examples such as sacred groves of the Western Ghats (India), Sagarmat……続きを見る

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for markete……続きを見る

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as……続きを見る

Learning and teaching mathematics in multilingual, bilingual or second language settings can be challenging. This collection explores the complex issues that arise in multilingual mathematics classr……続きを見る

Major changes have occurred in the last few years in the methods of cutting and manufacturing outerwear. Light clothing companies are now manufacturing these heavy garments because of the developmen……続きを見る

This valuable book deals with the recreation activities for the disabled, including skiing, horseback riding, running, camping, water sports, and team sports. Experts examine competitive spirit, tra……続きを見る

Managing Leisure is an excellent reference tool for both students and practitioners in the leisure industry. It provides detailed and practical advice on managing buildings, budgets and people. It a……続きを見る

The book covers all facets of tourism in natural areas. The book is underpinned by a strong foundation of environmental understanding. It then describes the range of impacts, which occur when touris……続きを見る

This volume is the first to examine the commercial home from an international perspective, paying attention to the frequently occurring but often neglected forms of commercial accommodation includin……続きを見る

A global industry and an important tool for economic development, international tourism is facing an increasingly uncertain future. Global environmental change, including climate change; increasing ……続きを見る

This classic book, widely known and used by patissiers is a professional text on the art of patisserie. In the twenty years that Patisserie has been published there have been great changes in almost……続きを見る

This edited collection will examine the way in which cities are imagined, experienced and shaped by those who reside within them, those who manage or govern them, and those who, as visitor, tourist ……続きを見る

Issues of leisure and dying are not often discussed in depth by those in recreation or thanatology. However, Recreation, Leisure, and Chronic Illness bridges the gap between leisure and thanatology.……続きを見る

Sports Fundraising is a complete introduction to fundamental principles and best practice in sports fundraising. Focusing on the particular challenges of fundraising in intercollegiate and interscho……続きを見る

This book examines Japanese tourism and travel, both today and in the past, showing how over hundreds of years a distinct culture of travel developed, and exploring how this has permeated the percep……続きを見る

It is difficult to fully understand the role that sport plays in contemporary global society without understanding how and why governments, NGOs and other organizations formulate and implement polic……続きを見る

Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. The CTR serie……続きを見る