Hospitality, Tourism & Travel 4

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasi……続きを見る

'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate……続きを見る

The Global Architect explores the increasing significance of globalization processes on urban change, architectural practice and the built environment. In what is primarily a critical sociological o……続きを見る

AAP Prose Award Finalist 2018/19 For three decades, this book has been acknowledged as the most respected scientific reference specifically devoted to marine mammal medicine and health. Written by a……続きを見る

Now available in a fully revised and updated sixth edition, Sport Management: Principles and Applications tells you everything you need to know about the contemporary sport industry. Covering both t……続きを見る

This book brings together diverse theoretical perspectives and practical examples of the experience economy in developing and developed economies in tourism-related industries. It provides insights ……続きを見る

Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the……続きを見る

Hotel Law, Transactions, Management and Franchising presents a practical guide to the issues that face lawyers and industry leaders working in the hospitality field. It aims to develop the reader’s ……続きを見る

Heritage is a social construction rooted in modern and contemporary societies. It is commonly a positive assessment of many elements of the physical and human environment (e.g. ecosystems and landsc……続きを見る

From exotic spa treatments to euthanasia, this book examines the background and social context of medical tourismーthe practice of traveling for health care. This work also documents how this indust……続きを見る

How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users and owners be sure they enjoy the promises of tant……続きを見る

The impacts of tourism, an increasingly crucial area of study amongst researchers, are primarily investigated through economic, socio-cultural or environmental perspectives. The social psychological……続きを見る

Whether you want to become a tour guide or are already working in the industry, How to Be an Award-Winning Tour Guide can help transform your guiding skills from basic to brilliant and open new door……続きを見る

Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured aroun……続きを見る

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies ……続きを見る

Dark Tourism, as well as other terms such as Thanatourism and Grief Tourism, has been much discussed in the past two decades. This volume provides a comprehensive exploration of the subject from the……続きを見る

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes exam……続きを見る

Sport Funding and Finance provides a complete introduction to the macro-level and micro-level aspects of sport finance. It describes the evolution of sport from a kitchen-table operation into the so……続きを見る

Can China’s Belt and Road Initiative (BRI) promote sustainable development, alongside its primary aims of increasing commercial connectivity with China’s partners? In discussions of the BRI the focu……続きを見る

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2……続きを見る

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing pr……続きを見る

Experience the joy-and profits-that come from managing your own bed and breakfast! Whether you already know the magic that comes with owning a B&B or you are at the planning stage, the fourth editio……続きを見る

The founder of Four Seasons Hotels shares the philosophy and values that have made his legendary brand How did a child of immigrants, starting with no background in the hotel business, create the wo……続きを見る

Actualmente el Perú recibe un gran flujo de turistas extranjeros que recorren en forma permanente Cuzco, Puno, Arequipa, Lima y otros puntos del país. Mientras que en fines de semana largos o en per……続きを見る

Focusing on body conditions associated with breast cancer, Alzheimers disease, (type-1) diabetes, epilepsy, partial hearing and autism, this book draws on a range of critical theories to contest col……続きを見る

The complex relationship between heritage places and people, in the broadest sense, can be considered dialogic, a communicative act that has implications for both sides of the ‘conversation’. This i……続きを見る

'In Search of Hospitality' is a unique contribution to the study of hospitality, exploring the practice of hospitality across disciplines, and adopting an international perspective where appropriate……続きを見る

This book is about the way that professionals in archaeology and in other sectors of heritage interact with a range of stakeholder groups, communities and the wider public. Whilst these issues have ……続きを見る

The Role of the Hospitality Industry in the Lives of Individuals and Families explores the evolution of the hospitality industry and the relationships between hospitality providers, their families, ……続きを見る

It is widely recognized that travel and tourism can have a high environmental impact and make a major contribution to climate change. It is therefore vital that ways to reduce these impacts are deve……続きを見る