Hospitality, Tourism & Travel 3

Develop the untapped possibilities of this potential tourist El Dorado!Given its size, location, cultural attractions, and natural beauty, South America gets far less of the international tourist do……続きを見る

World Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at G……続きを見る

Recent years have seen a radical transformation of conventional tourist marketing and experience. The use of exotic locations in Hollywood films has allowed global audiences to enjoy distant places.……続きを見る

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is ……続きを見る

Understand Thailand’s important symbols, icons, and social practices Thailand’s culture is unlike any other. Travelers attempting to fully immerse themselves in all that this tourist destination has……続きを見る

Locating Imagination in Popular Culture offers a multi-disciplinary account of the ways in which popular culture, tourism and notions of place intertwine in an environment characterized by ongoing p……続きを見る

Tourism and Indigenous Peoples is a unique text examining the role of indigenous societies in tourism and how they interact within the tourism nexus. Unlike other publications, this text focuses on ……続きを見る

Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. Food Tourism Around The World: Development, Management an……続きを見る

Tourism and Entrepreneurship: International Perspectives provides an innovative, interdisciplinary approach. This book takes as its central theme the role of entrepreneurship in the context of regio……続きを見る

Please note: this title will publish in January 2012. This textbook explores the policies and practices employed in the management of people working in the tourism, hospitality and events industries……続きを見る

The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue provider. Taking a……続きを見る

For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience o……続きを見る

As the tourist industry becomes increasingly important to communities around the world, the need to develop tourism in a sustainable manner has also become a primary concern. This impressive collect……続きを見る

Since the late 1990s, web-based collaboration technologies (‘project extranets’) have become increasingly widely used within the UK construction industry and are now routinely deployed on the design……続きを見る

This volume focuses on hospitality as a theoretically and historically crucial phenomenon in Shakespeare's work with ramifications for contemporary thought and practice. Drawing a multifaceted pictu……続きを見る

Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one anoth……続きを見る

This fascinating book is the first comprehensive analysis of the economic, social and political interrelationships between tourism and global environmental change: one of the most significant issues……続きを見る

Demands on the construction industry are changing, and it is now virtually essential for environmental management to be considered at all stages of a project. Many construction managers are finding ……続きを見る

The seductiveness of touristed landscapes is simultaneously local and global, as travelled places are formed and reworked by the activities of diverse, mobile people, in their desires to experience ……続きを見る

Atmosphere is a term often used in everyday life to describe how a consumption space feels and has long been an important theme within marketing. There has been renewed interest in atmosphere over r……続きを見る

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing……続きを見る

"The original Tourist Gaze was a classic, marking out a new land to study and appreciate. This new edition extends into fresh areas with the same passion and insight of the object. Even more essenti……続きを見る

The classic bestseller from the star of Parts Unknown and No Reservations: 25th Anniversary edition, with a new introduction by Irvine Welsh. THE MAN BEHIND THE MAJOR MOTION PICTURE, TONY, STARRING ……続きを見る

This book explores the interrelations between food, technology and knowledge-sharing practices in producing digital food cultures. Digital Food Cultures adopts an innovative approach to examine repr……続きを見る

The Routledge Handbook of Tourism Cities presents an up-to-date, critical and comprehensive overview of established and emerging themes in urban tourism and tourist cities. Offering socio-cultural p……続きを見る

This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future ma……続きを見る

本书基于酒店营销现状及酒店营销实战中常遇到的问题，通过作者系统化的逻辑思维和问答形式，直面问题，给出具体操作方法。全书共十章内容，从酒店营销战略到营销策略，从营销方法到复购率，从营销管理到营销机制，……続きを見る

Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such a……続きを見る

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination managem……続きを見る

This title was a prize winner at the OIV (International Organisation of Vine and Wine) Awards 2023. The link between culture and wine reaches back into the earliest history of humanity. The Routledg……続きを見る