Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, e……続きを見る
著者:Thomas T. Sekine
出版社: Springer International Publishing
発売日: 2023年02月01日
This unique book, written in a question and answer style, brings to life the work of the world’s foremost Marxian economist Thomas T. Sekine on the scientificity of Marx’s project in Capital, its ap……続きを見る
The Routledge Handbook of Africa–Asia Relations is the first handbook aimed at studying the interactions between countries across Africa and Asia in a multi-disciplinary and comprehensive way. Provi……続きを見る
This open access book provokes critical thinking regarding the most ambitious Chinese project since the founding of the People’s Republic of China, The Belt and Road Initiative (BRI). The book prese……続きを見る
What will your 100-year life look like?
A new edition of the international bestseller, featuring a new preface
**'**Brilliant, timely, original, well written and utterly terrifying' Niall Ferguson
D……続きを見る
This open access book explores the intersection of gender and climate change, suggests ways in which innovative technologies can accelerate climate relief actions, and offers strategies for integrat……続きを見る
As anti-globalization and geopolitical tensions continue to rise, the use of local content requirements (LCRs) around the world has become more noticeable than ever before.
The reasons for adopting ……続きを見る
This book is the first study to provide a comprehensive picture of the reality and structure of dollarization in Cambodia, which has been achieving rapid economic and financial development since the……続きを見る
著者:Angang Hu
出版社: Springer Nature Singapore
発売日: 2023年07月28日
This open access book expounds in detail on the profound meaning and main characteristics of modernization with Chinese characteristics. This was done utilizing tools of historical investigation and……続きを見る
The revolutionary study of how the place where we grew up shapes the way we think, feel, and act-- with new dimensions and perspectives
Based on research conducted in more than seventy countries ove……続きを見る
出版社: Atlantis Press International BV
発売日: 2023年07月18日
This is an open access book. The success of the 1st, 2nd ICIEBP 2017 and 2018 in Universitas Pendidikan Indonesia (UPI) Bandung and Universitas Airlangga (UNAIR) Surabaya, Indonesia that brought a w……続きを見る
For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice.
Explore and understand international business through pract……続きを見る
Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives.……続きを見る
著者:Zhang Xiaotong
出版社: Taylor and Francis
発売日: 2023年07月13日
This book provides insights on the art of governing a state and managing its external relations from a wealth-power logic. It looks at "economic statecraft", which consists of wealth production, wea……続きを見る
著者:Özlem Gürses
出版社: Taylor & Francis
発売日: 2023年03月28日
Marine Insurance Law introduces and clearly explains all topics covered in undergraduate and postgraduate-level courses, offering students and those new to the area a comprehensive and accessible ov……続きを見る
出版社: Springer International Publishing
発売日: 2023年04月26日
This open access book compiles a series of chapters written by internationally recognized experts known for their in-depth but critical views on questions of resilience and food security. The book a……続きを見る
This open access book seeks effective strategy to realize a rice Green Revolution in sub-Saharan Africa based on more than ten years of research team’s inquiries into determinants and consequences o……続きを見る
This is the first Open Access book introducing more than 20 of Japan’s leading innovative entrepreneurs from the 17th century to the present. The author outlines the innovative business models creat……続きを見る
Global mindset is an emerging concept, influenced by globalization, that can support companies’ growth in international settings and help develop a more effective, skilled workforce that can be open……続きを見る
Between Brexit, efforts to ‘Make America great again’, and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer……続きを見る
In diesem Open-Access-Buch wird aus dem International Sales Accelerator Modell mit dem «Rad der Implementierung» ein dauerhaft einsetzbares Business Development Tool für den praktischen Einsatz abge……続きを見る
出版社: Springer International Publishing
発売日: 2023年01月17日
This open access book provides a cross-sectoral, multi-scale assessment of marine litter in Africa with a focus on plastics. From distribution, to impacts on environmental and human health, this boo……続きを見る
This pandemic does not only affect health aspects but also economic aspects. The world today faces a recession resulting from the covid-19 pandemic. Indonesia's economy continues to lead to a recove……続きを見る
The COVID-19 pandemic has laid bare the vulnerabilities of socio-economic systems globally and exposed the risks that natural capital degradation imposes on human health, economy, and society. This ……続きを見る
Succeeding in today’s global market requires a new set of skills than it did when the pioneers of the twentieth century were making their mark but don’t let that intimidate you from expanding your b……続きを見る
著者:Emelie Rohne Till
出版社: Springer International Publishing
発売日: 2022年08月02日
This book explores the role of agriculture in long-term economic growth. With a particular focus on Ethiopia, the role of the state in igniting agricultural growth and in sustaining economic growth ……続きを見る
著者:Mats Forsgren
出版社: Edward Elgar Publishing
発売日: 2017年06月30日
Used internationally at undergraduate and postgraduate level, this highly successful textbook presents, analyses and compares six different theories of the multinational firm that have dominated the……続きを見る
著者:Reza Che Daniels
出版社: Springer Nature Singapore
発売日: 2022年07月02日
This open access book demonstrates how data quality issues affect all surveys and proposes methods that can be utilised to deal with the observable components of survey error in a statistically soun……続きを見る
Robots and artificial intelligence (AI) are powerful forces that will likely have large impacts on the size, direction, and composition of international trade flows. This book discusses how industri……続きを見る