International 7

This book explores why Japan, despite being a world leader in many high technology industries such as automobiles and consumer electronics, is only a minor player in the global pharmaceutical indust……続きを見る

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges……続きを見る

Financial Systems at the Crossroads: Lessons for China is written by leading financial experts to study the causes of financial disasters internationally. The research team is drawn from the global ……続きを見る

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is hereーand it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital st……続きを見る

Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quic……続きを見る

As business becomes increasingly globalized and China establishes its growing role in the international business environment, developing an understanding of the complex culture is important to anyon……続きを見る

Governments typically build and maintain public infrastructure, which they fund through taxes. But in the past twenty-five years, many developing and advanced economies have introduced public-privat……続きを見る

Since the launch of Bitcoin in 2009 several hundred different ‘cryptocurrencies’ have been developed and become accepted for a wide variety of transactions in leading online commercial marketplaces ……続きを見る

International economic theories emerged within particular social, economic and political frameworks and were developed as solutions to the problems of contemporary economics. In order to understand ……続きを見る

The main focus of this book is on the causation of starvation in general and of famines in particular. The author develops the alternative method of analysis--the 'entitlement approach'--concentrati……続きを見る

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This volume provides a practical guide to building and using simulation models for international trade theory and policy. Through a sequence of carefully constructed and fully documented programs, t……続きを見る

Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and man……続きを見る

Make the post-meltdown markets work for you, using the unparalleled insight of today’s top global investing experts! “This book provides a collection of papers that examine trading execution, techni……続きを見る

Oil Supply Crises: Cooperation and Discord in the West, by Vessela Chakarova, offers the most comprehensive, up-to-date analysis of consumer countries’ policies and reactions to oil supply shortages……続きを見る

The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion……続きを見る

Over the past 10 years, the content and application of international trade law has grown dramatically. The WTO created a binding dispute settlement process and in resolving disputes, the judicial or……続きを見る

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for t……続きを見る

This unique text covers the key issues in North American human resources today. Providing an overview of new and emerging issues in North American Human Resource Management (HRM), the chapters are d……続きを見る

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it……続きを見る

Numerous international legal regimes now seek to address the global depletion of fish stocks, and increasingly their activities overlap. The relevant laws were developed at different times by differ……続きを見る

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so.  This book is designed to help these organisations turn what is se……続きを見る

HR thought leader Dave Ulrichーbestselling author of HR Champions, The Why of Work, HR from the Outside In, and more--is back with his international colleagues to unpack and distill the finest, most……続きを見る

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This book examines the institutional changes taking place in, and challenges facing, the region since 1997. It also describes various differences in the reform process between countries in the regio……続きを見る

The Iran-Iraq War were one of the longest and most devastating uninterrupted wars amongst modern nation states. It produced neither victor nor vanquished and left the regimes in both countries basic……続きを見る

To date, critical analysis of the EMU project has largely been advanced from the centre-right spectrum of British politics. Comparable questions from the centre-left have failed to find a coherent v……続きを見る

Economics in Sweden contains the results of one of the most comprehensive attempts to evaluate research in economics ever undertaken. A team of Swedish and international researchers, including Avina……続きを見る

Quit your job in the next 90 days and make 6 figures or more writing bestselling fiction books even if you hate marketing and sales. Have you always dreamt of being a bestselling fiction author, but……続きを見る

Over the past ten years there has been a massive growth in call centres worldwide. These centres are said to represent the most dynamic growth area in white-collar employment internationally since t……続きを見る