Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)
Marketing 7.0 explores mind-centric marketing, a new approach that shifts the fo……続きを見る
A common-sense guide to living rich . . . instead of dying rich
Imagine if by the time you died, you did everything you were told to. You worked hard, saved your money, and looked forward to financi……続きを見る
Ready to develop and implement a digital marketing strategy that elevates your career?
Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibil……続きを見る
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, e……続きを見る
著者：Troy Williams
出版社： Rob Satterfield
発売日： 2026年05月09日
Freelancing has become one of the most powerful ways to build financial freedom, work from anywhere, and create a career on your own terms. In today’s digital world, businesses are constantly search……続きを見る
Instagram has become one of the most powerful social media platforms for creators, entrepreneurs, influencers, and businesses looking to grow their audience and build a strong online presence. With ……続きを見る
The instant New York Times bestseller, now available in paperback and featuring a new afterword from the authorーthe insider's guide to the Facebook/Cambridge Analytica scandal, the inner workings o……続きを見る
著者：Howard Knott
出版社： Rob Satterfield
発売日： 2026年04月22日
Affiliate marketing stopped being guesswork the moment ai stepped in. I learned that the hard wayーwasted weeks chasing traffic that never converted. Then i flipped the system. This guide breaks dow……続きを見る
The foundational and wildly popular go-to resource for the science of influence and persuasionーa renowned international bestseller, with over 5 million copies soldーnow revised adding: new research……続きを見る
If you’ve ever wondered how ordinary people are quietly pulling in $500, $1,000, even $3,000+ per month from small local businessesーwithout ads, without inventory, and without begging for clientsー……続きを見る
Сегодня наука о данных используется практически во всех сферах: вы видите подобранные специально для вас рекламные объявления, рекомендованные на основе ваших предпочтений фильмы и книги, ссылки на ……続きを見る
This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations and conflict resolutionーwhether in the boardroom, in your community, ……続きを見る
¿Tus textos generados por IA suenan a... robot?
El 90% de los usuarios de ChatGPT, Claude o Gemini cometen el mismo error: le piden a la IA que "escriba algo" y obtienen resultados genéricos, aburri……続きを見る
For many, literature and marketing are considered opposite phenomena. This book discusses cases in which the two are closely connected. It argues that literature is subject to the same mechanisms as……続きを見る
著者：David Aaker
出版社： Morgan James Publishing
発売日： 2018年01月02日
"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." ーJoseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola
Stories a……続きを見る
著者：Nir Eyal
出版社： Penguin Publishing Group
発売日： 2014年11月04日
Updated with a new case study, this revised edition is a how-to guide for building habit-forming products.
How do successful companies create products people can’t put down? Why do some products cap……続きを見る
Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, includ……続きを見る
Uplevel your marketing in the age of AI – without losing your voice, diluting your brand, or sacrificing your soul.
What if the biggest threat to your marketing isn’t AI – but the slow erosion of yo……続きを見る
Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models ……続きを見る
This open access book investigates how digitalization and service infusion are changing service provision and the customer experience. It highlights the central role of service management and servic……続きを見る
Did the world really need *another* copywriting book?
Whenever I tell people I'm a copywriter, the second thing they usually ask (after "Ah ok, so…um…what is that?") is: How did you get started?
Wel……続きを見る
Anhand von 13 Leitfragen führt dieses Open-Access-Lehrbuch in die Medienökonomie ein und stellt wesentliche Konzepte und Perspektiven vor. In den Antworten werden die in den Fragen aufgeworfenen Phä……続きを見る
Are you ready to build a business that honors God and serves others?
Do you feel called to start an online business but are unsure how to align it with your faith? Are you struggling to turn your en……続きを見る
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technol……続きを見る
** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **
Number 1 Amazon BEST SELLER over the last FOUR YEARS!
I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combin……続きを見る
出版社： Springer International Publishing
発売日： 2024年07月22日
This is an open access handbook that guides destinations on their journey to becoming Smart Tourism Destinations (STDs). Developed by SEGITTUR, a distinguished Spanish State company, and aligned wit……続きを見る
Discover "The Digital Success Blueprint" - your ultimate guide to transforming your digital journey and achieving financial freedom.
This comprehensive workbook provides actionable strategies to hel……続きを見る
