著者:Dan S. Kennedy
出版社: Entrepreneur Press
発売日: 2019年06月18日
THE SCARY TRUTH: The middle-class consumer populationーand their buying powerーis massively shrinking. Customers are buying less and in fewer categories.
THE SILVER LINING: It takes no more work to ……続きを見る
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a sol……続きを見る
The Promotional Articles & Corporate Giftware South Korea eBook provides 14 years Historic and Forecast data on the market for each of the 61 Products and Markets covered. The Products and Marke……続きを見る
The must-read summary of Guy Kawasaki's book: "How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit".
This complete summary of the ideas from Guy Kawasaki's book "How to Drive……続きを見る
著者:Malcolm Gladwell
出版社: Little, Brown and Company
発売日: 2006年11月01日
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping po……続きを見る
How Your Business Can Use the Science That Helped Win the White House
The average conversion rateーthe rate at which visitors convert into customersーacross the web is only 2%. That means it's likel……続きを見る
Tackling significant issues facing an America-led civilization, it reminds us how each and every generation must ensure the hand-over processes take place or risk the vaunted start of the breakdown.……続きを見る
This is a condensed and updated version of my paperback book originally published by Quorum books. It delivers practical and successful techniques used by some of the world’s most competitive and in……続きを見る
The hidden patterns behind the way we make decisions
Several recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different……続きを見る
An Introductory Guide for Learning About Online Affiliate Marketing, Affiliate Marketing Blogs, Marketing Ideas, Affiliate Marketing for Beginners and Affiliate Programs
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著者:Pete Marriott
出版社: Pete Marriott
発売日: 2015年05月10日
Attracting the right employees is vital to business success. The right employee retirement plan can provide you with an attractive addition to any benefits package an employer might offer, attractin……続きを見る
«Индивидуальные личностные особенности этого мужчины, такие как необыкновенная вспыльчивость, простецкая заносчивость, надменность, гордость и бесцеремонность позволяют ему достаточно легко создават……続きを見る
著者:Leo Paul Dana
出版社: Taylor & Francis
発売日: 2012年12月06日
Learn how to compete in international markets!The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Explo……続きを見る
«Имеет самоощущение человека, вокруг которого вращается мироздание, вообще считает себя безупречной по всем факторам. Как такое может быть? «За деньги всё может быть» - считает она. Дело в том, что ……続きを見る
CHI E’ FRANCO?
Che cosa può succedere in una multinazionale quando questa domanda viene fatta troppo tardi…
Quando i Manager non comprendono il valore delle persone, seguendo i freddi numeri e le re……続きを見る
Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioner……続きを見る
出版社: Springer International Publishing
発売日: 2016年02月16日
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitorin……続きを見る
Short description
The 'Power of Facebook' explains every aspect of this mighty internet company. The Power of Facebook is precisely taken apart and reassembled in a comprehensive journalistic fashio……続きを見る
Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work ……続きを見る
著者:Marco Guerzoni
出版社: Springer International Publishing
発売日: 2016年02月14日
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automoti……続きを見る
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.
The Essentials of Marketing Research guides the student i……続きを見る
You've got staff appraisals coming up and you're dreading them. What to prepare? What to say? The way you give feedback could set you all up for a fantastic bonus, or send your productivity into a d……続きを見る
This book provides practical and insightful information regarding searching for a mate/life partner and job fit. With numerous anecdotes and a healthy sense of humor, there are lots of golden nugget……続きを見る
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addr……続きを見る
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization ……続きを見る
What are they like? What makes them unique? What makes them tick? Are they more creative, innovative or talented than members of other generations? Or are they merely over-confident, careless and sp……続きを見る
What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the autho……続きを見る
Speedread.org is our organization. We've been online for almost 14 years, and teaching reading improvement for 34 years at major colleges and Universities.
Our courses are used worldwide by over 100……続きを見る
The PERCEVD Principles: Preparing Employers to Reintegrate Combat Exposed Veterans with Disabilities was developed for Human resources, middle managers, veterans, collegiate staff, Veterans families……続きを見る
著者:Douglas Ward
出版社: Temple University Press
発売日: 2009年11月11日
Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to ad……続きを見る