著者:Mark A. Adams
出版社: Mark A. Adams
発売日: 2015年05月11日
We all experience conflict. Learning to work with it effectively is an essential skill for anyone. Courageous Conflict Lite is a condensed version of the book that provides the reader with valuable ……続きを見る
Burnout within human resource staff is common. The cause can vary widely and may have one or many contributing factors. Burnout can cause staff to be reluctant to be helpful to clients and can even ……続きを見る
Learn a simple way of analyzing a job, and identify and repair operational gaps in small business to save time and money. Simplified explanation of what an operational gap is. Provides an example an……続きを見る
著者:Alan E. Boyer
出版社: Alan E. Boyer
発売日: 2015年05月11日
Employee conflict can ruin an organization and all companies need some method to resolve these conflicts. The author provides four conflict resolution models. A brief review of each model and links ……続きを見る
The must-read summary of Rob Adams' book: "If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity".
This complete summary of the ideas from Rob Adams' book "If You B……続きを見る
The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".
This complete summary of the ideas from Scott Bedbury's book " A ……続きを見る
著者:Steven M Kates
出版社: Taylor & Francis
発売日: 2013年12月19日
Most of the world’s population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Customers!: Understanding Gay Men’s Consumer Behavior, you’ll leave all the……続きを見る
Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often th……続きを見る
Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative app……続きを見る
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core fun……続きを見る
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper need……続きを見る
著者:Steve McKee
出版社: St. Martin's Publishing Group
発売日: 2014年01月07日
Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after ……続きを見る
著者:Lorrie Thomas
出版社: McGraw Hill LLC
発売日: 2011年12月11日
A crash course on the most dynamic marketing platform today!
Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an arra……続きを見る
著者:Donna Anselmo
出版社: McGraw Hill LLC
発売日: 2010年08月06日
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planni……続きを見る
Align Strategy With Metrics Using Social Monitoring Best Practices
“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing r……続きを見る
著者:Karen Post
出版社: McGraw Hill LLC
発売日: 2011年12月16日
Position your company to handle any brand crisisーinstantly and effectively
Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround!
Brand T……続きを見る
Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands
Launched from branding g……続きを見る
Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .
Providing a truly innovative product or service is the difference between life and death ……続きを見る
Effectively introduce and promote analytics within your enterprise
All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are s……続きを見る
An insightful, behind-the-scences portrait of the technology giant Apple
Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs……続きを見る
著者:S. Shajahan
出版社: Jaico Publishing House
発売日: 2014年01月08日
Introduction To Business Research Methods discusses a new philosophy in corporate research one that has the potential to radically transform the company that adopts the principles and practices it ……続きを見る
Want to learn how to make some money online? Or rather, I'll show you how you can make money online, just from your laptop, without any experience, and the best thing, totally free?
Well, this meth……続きを見る
This book is a collection of technology startup cases in Asia, told in a narrative form, to give readers an insider view to how innovators and technopreneurs view entrepreneurial opportunities from ……続きを見る
著者:Gregory Short
出版社: Madeleine Books
発売日: 2014年03月28日
Inspired by the human mind, the new field of contextual analytics is revolutionizing how data and technology can empower everyday business decisions. The information to make your business more profi……続きを見る
In Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, author Shawn Collins presents a three-step approach for affiliate managers to recruit, educate, and retain affiliates……続きを見る
This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventio……続きを見る
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in……続きを見る
An important update to this roadmap for the development of a corporate intelligence program
Market intelligence is the distinct discipline by which organisations systematically gather and process in……続きを見る
著者:Marc-Oliver Jauch
出版社: Springer International Publishing
発売日: 2016年04月03日
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of pr……続きを見る
Explore the personality traits, values, and characteristics to look for in volunteers! Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent research tool for……続きを見る