Are your websites lowly ranked? No matter what you do, you just can't seems to rank higher in Google? Well, it can be that your sites are hit by another Google update, such as Hummingbird?
SEO is al……続きを見る
Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on……続きを見る
著者:Ruth K. Ross
出版社: Ruth K. Ross
発売日: 2015年10月02日
Coming Alive: The Journey To Reengage Your Life And Career is the prescription for anyone who has ever personally felt the pain of knowing they weren’t fully engaged at work or at home (or both), ha……続きを見る
Our manual is the best asset you can have to help you throughout your recruitment, so you can achieve it under optimal conditions, and face countless unexpected situations .
Why such a reasonable pr……続きを見る
著者:Walter Lippmann
出版社: Wilder Publications, Inc.
発売日: 2015年06月10日
Public Opinion exposes how media can shape public perception and how that perception changes society. Walter Lippmann is a two-time Pulitzer Prize-winner and visionary.
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著者:Jim Anderson
出版社: Jim Anderson
発売日: 2015年05月18日
All too often we find ourselves in the position of being an IT manager with little or no training on what it takes to correctly staff a team. This is a critical skill for us to have. Ultimately, the……続きを見る
Ak uvažujete nad vzdelávaním svojich zamestnancov a hľadáte stručný sumár, kde budete mať všetky najdôležitejšie informácie na jednom mieste, tak potom ste na správnej adrese.
V tomto ebooku som vám……続きを見る
Get the expert perspective and practical advice on big data
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is fo……続きを見る
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marke……続きを見る
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded
The second edition of the international bestseller, now revised and updated for 20……続きを見る
How is qualitative marketing and consumer research conducted today?
- What is rigorous research in this field?
- What are the new, cutting edge techniques?
Written for students, scholars, and market……続きを見る
You.
That's Right. YOU.
You've got a problem.
You've got a product that's not first in its class.
It's not even second.
You've got to find a way to market that product.
What Are You Going To Do?
Y……続きを見る
The marketing secrets that experts and top professionals use.
Get results fast with this quick, easy guide to the fundamentals of Marketing
Includes how to:
• Position your product for a target mark……続きを見る
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how the……続きを見る
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights.
What turns a "……続きを見る
Since the end of the Cold War, the human face of economics has gained renewed visibility and generated new conversations among economists and other social theorists. The monistic, mechanical "econom……続きを見る
著者:Marion Giordan
出版社: Taylor & Francis
発売日: 2014年11月27日
Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on th……続きを見る
A Groundbreaking Pricing Model for the New Business Landscape
Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.
When customers feel they are getting good val……続きを見る
One of the key determinants of success for today’s high-technology companies is product strategyーand this guide continues to be the only book on product strategy written specifically for the 21st c……続きを見る
A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS
“Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fre……続きを見る
Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underp……続きを見る
著者:Fred Henderson
出版社: Taylor & Francis
発売日: 2014年12月05日
Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an in……続きを見る
A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic dive……続きを見る
These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption.
The intro……続きを見る
著者:Gordon Foxall
出版社: Taylor & Francis
発売日: 2014年12月05日
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these scien……続きを見る
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements ……続きを見る
Kalkulation und Kostenrechnung in der Zahntechnik erfordern aufgrund der Veränderungen im Gesundheitswesen immer neues Denken und Handeln in diesem Bereich. Von jeder Führungskraft im Zahntechnikerh……続きを見る
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these conce……続きを見る
To Kill the King sketches post-traditional consciousness in terms of three rejuvenating concepts - thinking as play, justice as seeking, and practice as art. In a series of critical essays on each o……続きを見る
Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissat……続きを見る