Retailing 16

In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.……続きを見る

Der Autor – ausgewiesener Handelsexperte mit breiter Expertise – bietet mit seinem Buch eine vollständige Analyse der aktuellen Krise im stationären Handel und zugleich konkrete Handlungsempfehlunge……続きを見る

This book is devoted to establishing a completely new concept within economics referred to as "trading economics" which is a reconstructed economic system in theory that seeks perfect harmony betwee……続きを見る

Dieses Lehrbuch präsentiert eine Einführung und Vertiefung der wesentlichen Themenfelder des eCommerce. Der Fokus liegt dabei auf kundenzentrierten Aspekten, wie z.B. der Kundenzufriedenheit und -er……続きを見る

« Il n’y a qu’un patron : le client. Et il peut licencier tout le personnel, depuis le directeur jusqu’à l’employé tout simplement en allant dépenser son argent ailleurs» (Samuel Moore Walton). Né l……続きを見る

Reading Retail captures contemporary debates on the geography of retailing and consumption spaces. It is constructed around a series of 'readings' from key works, and is designed to encourage reader……続きを見る

The economic, social and environmental implications of recent changes in retailing constitute significant contemporary issues, which are the focus of this timely book. Retail change deals with the i……続きを見る

Dieses Lehrbuch vermittelt kompaktes Übersichtswissen über alle relevanten Modelle, Konzepte, Bausteine und Prozesse des E-Commerce. Der Autor erläutert und bewertet valide Erkenntnisse aus der Theo……続きを見る

Wie können eine effiziente Internationalisierung und internationale Kommunikation erfolgreich umgesetzt werden? Welche Rolle spielen hierbei Unternehmenskultur, Personal oder Vertrieb? Und wie kommt……続きを見る

In the tradition of Fast Food Nation and The Omnivore's Dilemma, an extraordinary investigation into the human lives at the heart of the American grocery store What does it take to run the American ……続きを見る

An elegant demolition of the supermarket miracle, this book charts the impact that supermarkets have had on every aspect of our lives and culture. Did you know… Almost 50% of supermarket fruit and ……続きを見る

Britain’s high street revolution has made retailing one of the most important and dynamic sectorsof the British economy in the last twenty years. It has had an irreversible impact on our towns and c……続きを見る

First Published in 1996. The authors define retail structure in a retail distribution context as a snapshot of the state of play in the competitive struggle between retail companies and businesses, ……続きを見る

Praise for THE APPLE EXPERIENCE "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's……続きを見る

This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of ……続きを見る

Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the ……続きを見る

In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazo……続きを見る

This book presents a series of studies analyzing critical factors that promote and constrain textile & clothing (T&C) production and trade in the Belt & Road (B&R) countries, and forces that drive t……続きを見る

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researche……続きを見る

Dieses essential zeigt anhand konkreter Beispiele die Umsetzung und Implementierung von Künstlicher Intelligenz im Handel. Vorgestellt werden Anwendungsfelder von KI im Handel – in spezifischen Hand……続きを見る

Much scholarship on the British transatlantic slave trade has focused on its peak period in the late eighteenth century and its abolition in the early nineteenth; or on the Royal African Company (RA……続きを見る

This book examines the political connections and trade relations between Italy and China, with particular emphasis on the second half of the 19th century and the period following the Second World Wa……続きを見る

In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction ……続きを見る

This book provides an overview of evolving patterns of trade partnership with historical perspective. It presents changing requirements of industry competitiveness and explains the vital relationshi……続きを見る

This book offers a collection of distinguished contributions that identify current growth accelerators in India, and suggest policies and strategies to make India’s growth more sustainable and inclu……続きを見る

PASION, es una metodología que te permite organizar tu trabajo de ventas, facilitando un camino para lograr el éxito de tus metas. Muchas personas que se inician en esta carrera de ventas, la abando……続きを見る

Another gold rush has begun in America, but this time the gold is disguised as second-hand goods. These goods are valuable, plentiful, and can be had for next to nothing. Unneeded household decor, c……続きを見る

The Late Middle Ages (c.1300–c.1500) saw the development of many of the key economic institutions of the modern unitary nation-state in Europe. After the ‘commercial revolution’ of the thirteenth ce……続きを見る

Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-……続きを見る

This annotated bibliography assists the reader in locating information about the United States Federal Trade Commission. The book is divided into four chapters, each reflecting the major functions a……続きを見る