Retailing 13

In un periodo dove la crisi economica non molla la presa, fiaccando diversi settori e ren-dendoli non più profittevoli, il mercato dell'auto d'epoca sta generando nuovi "ricchi" a ritmo impressionan……続きを見る

Il tempo del digitale determina un cambiamento progressivo degli stili di vita per tutte le generazioni e, di conseguenza, per le attività delle aziende. Il commercio al dettaglio, pur essendo tra i……続きを見る

For authors, winning a BookBub Featured Deal is almost a license to print money. However, getting a book selected by BookBub’s editorial team is a major feat. Some self-published authors have been r……続きを見る

In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technolo……続きを見る

Der Außenhandel nimmt heutzutage in vielen Unternehmen einen zentralen Stellenwert ein. Dieses Buch ist ein Fach- und Grundlagenlehrbuch des Außenhandels. Es erläutert den Ordnungsrahmen internation……続きを見る

In diesem essential liefert Reingard Jäger einen Überblick darüber, wie sich die Handelslandschaft des klassischen stationären Einzelhandels durch neue technologische Möglichkeiten in den letzten Ja……続きを見る

This volume examines important topical issues in normative trade theory and welfare economics. In particular, it seeks to investigate how far the potential gainfulness of international trade can be ……続きを見る

In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and ho……続きを見る

Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in p……続きを見る

Originally published in 1983, Urban France examines the rapid growth in French cities between 1950-1980, and the serious consequences that have followed this rapid growth. This volume examines the n……続きを見る

In the debate over the treatment of China in trade remedy investigations, this book focuses exclusively on anti-subsidy law. As such, it brings a long neglected and often underestimated area of inte……続きを見る

Since the introduction of the One Belt, One Road initiative (OBOR), first proposed in late 2013, international scholars have begun to study this new policy and its implications in the global age. Wh……続きを見る

This book examines the American industrial strategy, from the late 70s to the present day, in what is now known as the ‘neoliberal era’. The author illustrates the ways in which the protection and p……続きを見る

This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National ……続きを見る

What makes a retail business successful? While there are many ways to answer that question, Negusse Negash breaks down his answer into seven comprehensive and easy-to-read fields, addressing areas s……続きを見る

Ever thought about starting an Etsy business as a side income? Or do you have one, but have no idea how to monetize it? Etsy is a global marketplace where craft entrepreneurs make millions of dollar……続きを見る

This book tries to integrate the different arrangements devised in the MTS for small and large NMEs into one analytical framework and explores two sets of rules (GATT/WTO-minus and GATT/WTO-plus) al……続きを見る

Dieses Buch zeigt, wie der Handel die richtigen strategischen Weichen stellen und die Möglichkeiten der Digitalisierung zur Steigerung des Kundenerlebnisses nutzen kann. Ausgewiesene Experten unters……続きを見る

The history of retail business development is an under-researched area. This book considers the emergence and development of modern retailing from an historical and management perspective in the per……続きを見る

The 2014 MSA Retail Industry Report provides benchmarks, gives insight, and enables you to make smart business decisions to maximize sales in your museum store. The report includes over 200 tables, ……続きを見る

This book analyses the fast spread of free trade agreements (FTAs) across the globe, their content and their economic impact. In the wake of Brexit and the new protectionism of President Trump, Melc……続きを見る

This book brings together disparate views which attempt to locate India in the contemporary international legal order. The essays endeavour to explore critically India’s role and attitude towards in……続きを見る

This volume undertakes the important task of envisioning a regional history of Asia based on its unique internal characteristics, going beyond the usual West/non-West dichotomy. The “regional trade ……続きを見る

This book is the first book that provides comprehensive economic analysis of cross-border outsourcing by Japanese manufacturing firms based on microdata. Previous literature on many other countries ……続きを見る

This Volume of the Netherlands Yearbook of International Law explores emerging trends and key developments in international economic law. It examines shifts in the levels of cooperation (from multil……続きを見る

Focusing on global value chains and their importance to trade, this edited collection explores the strategic role of logistics and supply chain infrastructure in the development of Africa. Skilled a……続きを見る

Dieses Lehrbuch führt in die grundlegenden Konzepte, Methoden und Anwendungen der marktorientierten Führung von Handelsbetrieben ein. Die Autoren veranschaulichen diese anhand von Erkenntnissen aus ……続きを見る

How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication w……続きを見る

Dieses Buch verschafft Orientierung und liefert konkrete Werkzeuge, Ansätze und Handlungsempfehlungen für positive Veränderungen im System Mode. Es richtet sich an alle Fach- und Führungskräfte der ……続きを見る

This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local p……続きを見る