Occupational & Industrial Psychology 3

Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão. Ele queria ent……続きを見る

Cultural intelligence is defined as an individual's ability to function effectively in situations characterized by cultural diversity. With contributions from eminent scholars worldwide, the "Handbo……続きを見る

Digital Body Language How to Build Trust and Connection, No Matter the Distance The book we all read right now: the definitive guide to communicating and connecting wherever you are. Email replies t……続きを見る

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promi……続きを見る

The unprecedented economic growth in many East Asian societies in the few past decades have placed the region center stage, and increasing globalization has made East-West cultural understanding of ……続きを見る

An eye-opening look at the ways we misjudge risk every day and a guide to making better decisions with our money, health, and personal lives In the age of Big Data we often believe that our predicti……続きを見る

Verbal Behavior is a 1957 book by psychologist B. F. Skinner, in which he describes what he calls verbal behavior, or what was traditionally called linguistics. Skinner's work describes the controll……続きを見る

This book aims to enrich the knowledge and toolkit of executive coaches and help them on their development path towards mastery. Edited by three leading practitioners, it brings together the experti……続きを見る

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, ……続きを見る

This book deals with the central question of how human factors and ergonomics (HFE) might contribute to solutions for the more sustainable development of our world. The contents of the book are high……続きを見る

This is the first comprehensive guide to the range of research methods available to applied psychologists. Ideally suited to students and researchers alike, and covering both quantitative and qualit……続きを見る

The articles collected here are foundational contributions to integrating behavioural research and risk analysis. They include seminal articles on three essential challenges. One is ensuring effecti……続きを見る

Companies know that communication with their people is vital if the energies and the efforts of their employees are to point in the same direction. Making the Connections shows how to use internal c……続きを見る

This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing ……続きを見る

Handbook of Research Methods in Industrial and Organizational Psychology is a comprehensive and contemporary treatment of research philosophies, approaches, tools, and techniques indigenous to indus……続きを見る

"An important, sophisticated and complex monograph . . . Both the theoretical analysis and the empirical findings constitute major contributions to cross-cultural value analysis and the cross-cultur……続きを見る

This book gathers inter-disciplinary and multi-disciplinary perspectives on the effects that today's advances in science and technology have on issues ranging from government policy-making to how we……続きを見る

A rapidly growing number of people experience psychological strain at their workplace. In almost all industrialized countries, absenteeism and turnover rates increase, and an increasing amount of wo……続きを見る

In Computational Organizational Cognition, Davide Secchi presents an innovative definition of organizational cognition using a research tradition that builds on the Embodied/Distributed/Extended Cog……続きを見る

Leader-member exchange (LMX) is the foremost dyadic theory in the leadership literature. Whereas contemporary leadership theories such as transformational, servant, or authentic leadership theories ……続きを見る

This book combines theory, empirical research, and practical, international case studies to provide students with a comprehensive resource that demonstrates theories on gender alongside their operat……続きを見る

This collection featuring chapters by leading international practitioners will offer an introduction to coaching psychology for those new to it, including students, trainees, psychologists, and coac……続きを見る

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyon……続きを見る

Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing r……続きを見る

Architects and engineers can build models to test their ideas - why not managers? In Game Theory in Management: Modelling Business Decisions and Their Consequences, author Michael Hatfield presents ……続きを見る

Nominated as one of the 2019 Thinkers50 Radar group Research shows that self-awareness is the meta-skill of the 21st century – the foundation for high performance, smart choices, and lasting relatio……続きを見る

Over the past few years the application of mentoring in business has risen steeply and more organizations than ever are seeking to utilize its power. 'Implementing Mentoring Schemes' constitutes the……続きを見る

Critical Moments in Executive Coaching examines the change process supported by workplace and executive coaching, making use of empirical evidence from the study of a range of real coaching conversa……続きを見る

Work-family researchers have had much success in encouraging both organizations and individuals to recognize the importance of achieving greater balance in life. Work and Life Integration addresses ……続きを見る

Essentials of Occupational Health Psychology provides a thorough overview of Occupational Health Psychology (OHP) with a focus on empowering readers to take appropriate and reasoned action to addres……続きを見る