wired - Marketing & Sales 3

This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats. What your business can learn from Radiohead’s successf……続きを見る

It's renaming time - or is it? Determine whether or not your reasons for a name change are valid. Learn who to involve in renaming and why. If you want to emphasize continuity with your new name, di……続きを見る

The follow up to *Share This: The Social Media Handbook for PR Professionals. Share This* is a practical handbook to the changes taking place in the media and was conceived and written by 24 public ……続きを見る

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut th……続きを見る

Learn how to build your business, grow profits, and increase your customers--presented in a step-by-step formula. Don’t be freaked out if you, your company, or your brand get negative comments on Tw……続きを見る

This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available i……続きを見る

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social med……続きを見る

From cover to cover, this book is filled with solid, proven strategies for success derived from in-depth discussions with highly successful people who divulge exactly what they did in order to enjoy……続きを見る

Harness the Power of Social Networking to Promote Innovation and Drive Growth A treasure trove of strategic and tactical insights for the business leader Provides relevant experience from a host of……続きを見る

Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sale……続きを見る

“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and Apple “Great design is about creating a ……続きを見る

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have bac……続きを見る

Why mobile media is right for your business--and quick, easy, low-cost ways to get started right now! Mobile media is right for your business if you want to attract new customers...drive existing cu……続きを見る

This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats. When “pay as you wish” pricing makes sense--and how to……続きを見る

Discover foursquare social marketing–and achieve powerful bottom-line results with less than an hour’s work per week. Social media marketing has many advantages, but it ain’t easy. Dollar and capita……続きを見る

John Wiley & Sons Ltd is a leading publisher in books, journals and electronic products covering all areas of marketing and sales. From social media to market research to branding, we cover it all. ……続きを見る

The proven 7-step marketing system for fast and furious business growth Whether you're wondering how to get your startup off the ground or looking for answers to why your business has stalled, Feed ……続きを見る

Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customersーand creat……続きを見る

The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to su……続きを見る

A successful direct marketing campaign running on digital media is every marketer's dream. And yet, in all the obsession and hype surrounding digital media, few people realize that media alone canno……続きを見る

Marketing on the Internet involves online advertising to reach out to potential customers. It requires creativity like designing, development and technical aspects like marketing and advertising. A……続きを見る

Promote your business online! Here's a quick way to learn marketing through social media! Do you want to have better money profit for your business? "I learned so many useful things! Didn’t know soc……続きを見る

This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats. Get branding right from ……続きを見る

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In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-……続きを見る

Just as a doctor might not accept a patients self-diagnosis, sellers have to dig deep before they take a customers word for what they need and why they need it. New York Times bestselling author Fre……続きを見る

This powerful eBook includes a step-by-step action plan that shows you how to create your own moneymaking website in less than 48 hours by connecting product sellers with product buyers on the Inter……続きを見る

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necess……続きを見る

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Why you need to do serious email marketing–plus practical tips and steps for getting powerful business results from email, fast! Press “send,” make money. Is it really that easy? Before I show you h……続きを見る