wired - Public Relations 3

Das Buch erfasst zuerst den komplexen und dynamischen Kontext, in dem Schreiben in der Finanzwelt geschieht, und untersucht dann am Beispiel einer zentralen Textsorte, was diese Textprodukte tatsäch……続きを見る

How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations.……続きを見る

The study reported in this volume is an attempt to develop a multilevel theory of violent conflict and war. As such, the study involves: a pretheory for identifying concepts operative at each level,……続きを見る

In diesem Buch erläutern ausgewiesene Digital-Profis, wie Unternehmen ihre Kunden zielsicher mobil in Sozialen Netzwerken erreichen und daraus den größtmöglichen Profit ziehen können. Denn: Mobile G……続きを見る

Start-ups und Existenzgründungen sind keine Miniaturausgaben großer Konzerne – ihre Entwicklung unterliegt eigenen Logiken. Dieser Praxisratgeber zeigt, wie effektive Kommunikation den Unternehmensa……続きを見る

Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the maj……続きを見る

With more than 20 years' expertise in marketing and public relations, Linda Reed-Enever specialises in assisting business owners tell their story. This book has been created for and inspired by busi……続きを見る

Social Credit Ratings sind das Ergebnis von Sozialkreditsystemen. Diese umfassen auf verschiedene Datenbanken zugreifende, online betriebene Rating- oder Scoringsysteme, bei denen beispielsweise die……続きを見る

Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner ex……続きを見る

Enquanto as notícias vindas da Europa cobriam o planeta de tristeza, a maneira como o Brasil encarava o início da pandemia provocava inúmeras dúvidas sobre qual seria a verdadeira orientação do país……続きを見る

Was bislang undenkbar schien, nämlich dass Nicht-Medienmarken anspruchsvolle Medienangebote unter ihrem etablierten Markennamen (»Markenmedien«) betreiben und damit in Konkurrenz zu etablierten Medi……続きを見る

Organisationale Umweltbeobachtung ist bislang kaum im Fokus der Organisationskommunikation. In dieser Arbeit werden auf Basis der systemtheoretischen Organisationstheorie sechs Programme entwickelt,……続きを見る

This is a compilation of articles as published on the Edstech reports blog and CNNireport In the Spirit of Academia we picked a product called Arctic Silver 5 whom is one of the most egregious Astro……続きを見る

Media and Public Relations Research in Post-Socialist Societies tracks the birth, development, and contemporary expansion of communication research, with a focus on public relations and media resear……続きを見る

This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series presents new critical discourse alongside cutting-edge practical work at the crossroads of ……続きを見る

It is essential that businesses know how to communicate quickly, often preemptively, and effectively to surviveーand at a cost that is far lower than comparable marketing and ad campaigns. The first……続きを見る

There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 c……続きを見る

This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic comm……続きを見る

Dieses Buch erklärt anhand konkreter Beispiele das Entstehen einer Krise, wie man ihr vorbeugen und wie man sie zum eigenen Vorteil bzw. zum Vorteil des Unternehmens nutzen kann. Die Autorinnen erlä……続きを見る

Dieses Fachbuch beleuchtet, wie Unternehmen ein professionelles Media Center für ihre externe Kommunikation aufbauen und effektiv nutzen können. Media Center stellen auf Unternehmenswebsites und -mi……続きを見る

Fact: Studies show that companies that have better alignment on their digital strategy, achieve better financial performance and customer retention, than their peers. Yet, less than HALF of surveyed……続きを見る

Dieses Buch beschreibt den Nutzen und die praxisbezogene Anwendung von professioneller Kommunikation zur wirksamen Implementierung von Compliance und Integritätsmanagement in Unternehmen und Institu……続きを見る

“With no jargon and no nonsense, Bailey, Kevin, and Kai lay out simple, practical steps for helping people come together in meaningful and powerful ways.” ーDave Isay, founder of StoryCorps and winn……続きを見る

The must-read summary of Ed Fuller's book: "You Can't Lead with Your Feet on the Desk: Building Relationships, Breaking Down Barriers, and Delivering Profits". This complete summary of the ideas fro……続きを見る

Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado p……続きを見る

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, inc……続きを見る

Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, c……続きを見る

Das Buch beschäftigt sich mit der Leitfrage, welchen Einfluss Nachhaltigkeit auf die Kommunikationspolitik von Unternehmen im Rahmen des Green Marketings hat. Es wird erläutert, inwiefern die klassi……続きを見る

"There were only a handful of people in the world who still really believed in Suede at the time, and five of them were in the band." Brett Anderson, Suede "Suede were Marmite at the time, and I was……続きを見る

This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations pers……続きを見る