Public Relations 1

The ideas that shaped the modern world began with this book. In An Inquiry into the Nature and Causes of the Wealth of Nations, Adam Smith lays the groundwork of modern economic thought. Through cle……続きを見る

〓 What if the secret to prosperity has been hiding in plain sight for over 200 years? In The Wealth of Nations, Adam Smith, the father of modern economics, unveils the principles that transformed t……続きを見る

The book that laid the foundation for modern economics. The Wealth of Nations isn't just a bookーit's a revolution in thought. First published in 1776, Adam Smith's groundbreaking work redefined how……続きを見る

〓 The book that shaped capitalism, markets, and economic thought for over two centuries. First published in 1776, The Wealth of Nations by Adam Smith is one of the most influential books ever writt……続きを見る

Proven 7-Step Formula for B2B Consultants, Coaches, and Service Providers to Attract More High-Value Clients with a Signature Unique Selling Proposition. A Signature USP is your market-defining decl……続きを見る

Financial communication and investor relations are strategic corporate functions, tasked with fostering relationships with financial audiences, such as investors, analysts, and journalists. These fi……続きを見る

Have you ever wanted to write a book, but didn't know where to start? Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing? This ebook……続きを見る

Get Your Emails and Letters Opened and Read! Learn to create newsletters that your clients or audience look forward to receiving. Are You Approachable? Are you known for helping and giving to others……続きを見る

Insider Strategies for the Confident Communicator is like a greatest hits album from your favorite band. Everything from acing that big presentation to steeling yourself to meet a reporter to advoca……続きを見る

Esta obra trata da educação e, em especial, da educação corporativa e seus desdobramentos na cultura organizacional e nas próprias correntes de educação aplicadas ao meio corporativo. 続きを見る

Regardless of the question, the Internet is the answer. Or so we are told. It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company bas……続きを見る

Takes a close look at the business apology, using the example of the Air New Zealand TE901 Erebus Disaster to show how and why organisations need to apologise well. The book series 'Interface: Cases……続きを見る

This book is all about how to deal with customers with simple techniques on calls. These techniques are not only useful in calls but also useful with overall customers. 続きを見る

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governm……続きを見る

Are you struggling to find readers to review your book? Is no one responding to your emails? Frustrated? Find out where you have been going wrong. Read what 502 bloggers have to say when asked 38 di……続きを見る

Viviamo in tempi in cui Internet e la tecnologia sembrano talmente vincenti che si dà per scontato che debbano vincere. Ma davvero Internet è la tecnologia di tutte le tecnologie? E' imbattibile? De……続きを見る

Every small business owner knows how hard it can be to spread the word about their business. Instagram is the key to getting the word out to over 700 million potential customers quickly and growing ……続きを見る

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The phone rings and it's a journalist wanting a comment or some background information; what do you do next? These 7 quick tips will help you remain calm and in control of the situation; and if you'……続きを見る

The Art of Marketing and PR Giving You Effective Tools to Build Your Brand and Make Your Business Grow Marketing and PR is like an art and takes years of experience to master. Pacharee Pantoomano an……続きを見る

#NOT a real book (Just a screed) Is native advertising something new, or just a new name? Is it the same as content marketing? How does it relate to social media marketing? Does native advertising w……続きを見る

Americans consume much of their information on mobile devices such as mobile phones, tablet computers and dedicated e-reading devices. The potential uses for the e-book format in conducting effectiv……続きを見る

Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achiev……続きを見る

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplin……続きを見る

#NOT a real book (Just a screed) Does all the hype surrounding social media make sense? Isn't it time that somebody tried to deconstruct all this bullshit? What are social media? Are they the same w……続きを見る

As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The si……続きを見る

In order to know whether or not the corporate social responsibility (CSR) initiative and its related commitments are actually improving the company's performance it is necessary to have in place pro……続きを見る

＊此版為2020年出版《影響有影響力的人》之増訂版 影響力，不靠運氣，也不是天賦， 它是一種可以培養的底層思維與長期實踐。 在資訊過載、人人都在說話的時代， 真正能夠脫穎而出的，不只是表現優異的人， 而是能……続きを見る

The book that changed the way the world understands money, markets, and prosperity. The Wealth of Nations, first published in 1776, is Adam Smith's masterpiece and one of the most influential works ……続きを見る

Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exc……続きを見る