Public Relations 6

Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media chan……続きを見る

"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps ……続きを見る

This book is designed for sales managers as they make decisions and solve problems on a day-to-day basis. Managing Sales Professionals provides readers with specific details and illustrates how to p……続きを見る

Provocative Right Brain Branding For The Everyday Artisticpreneur: A World Where Anyone Can Leverage Passion, Talent, Marketing, And Technology Personalizing, performing, promoting, and profiting, ……続きを見る

Commemorative Events emphasise remembering. They are held on the anniversaries of significant past events, either annually or after significant time periods. Commemorative events provide fascinating……続きを見る

The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, co……続きを見る

The diffusion of information and communication technologies is rapidly changing the structure of advanced economies, raising new problems of technological unemployment. The view that market forces c……続きを見る

Media Savvy, Media Success! is a helpful guide by an experienced former reporter. Steve Busalacchi has spent more than 25 years working in and with the news media, and has important insights into ho……続きを見る

Developing a corporate ethics program is a hot issue that will be the next big thing for large organizations. A drive toward standardized reporting of corporate ethics practices was coming anyway; t……続きを見る

Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious s……続きを見る

Looking to spark sales of your book? Reviews Sell Books will show you simple, step-by-step ways to find reviewers in a variety of places to get the reviews your book deserves. This short manual is f……続きを見る

The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, ……続きを見る

While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. Th……続きを見る

続きを見る

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. A……続きを見る

A revolution has taken place in corporate communications in recent years. Democracy has arrived. The ongoing expansion of the web - and above all social media - means the public now have the power t……続きを見る

Having trouble finding a real PR job? Applied for dozens of public relations jobs using traditional techniques and still can't get an interview? Overwhelmed by too much information and don't know wh……続きを見る

Marketing is critical to business success. Whether you are new to marketing or not, this book will help you understand marketing and apply it to your business. Packed with practical ideas, this book……続きを見る

There is something great about A-list living and Socialite, the twelfth book of a twenty-one book series (The Insiders' Lifestyle Guides), is the first step to achieving a high society life. Ever wo……続きを見る

This book is an appraisal of current offshore industrial relations, and safety regulations instituted after the 1988 Alpha disaster in the North Sea. This text discusses the oil industry's attempts ……続きを見る

This book analyses the role of employment relations in the context of economic development in some of the key Asian economies: China, Hong Kong, India, Malaysia, the Phillipines, Singapore, South Ko……続きを見る

Is coming up in the search results of Google important to you? Then quite simply you must understand how to properly build links to your Web site. The Google search algorithm is heavily influenced b……続きを見る

Oil dominates. Petroleum is involved in global trade. Oil is responsible for leadership, but the responsibility to produce petroleum wisely results in revolutions, war and that which defines history……続きを見る

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is ……続きを見る

Get Noticed, Grow Your Brand, Gain Market Share It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your ……続きを見る

The fear of public speaking is one of the top fears that people have. Statistics show that over 41% of people have some level of fear or anxiety with regards to speaking in front of an audience. Thi……続きを見る

Ever been left spluttering over some fatuous fib trying to pass itself off as information, even as fact? Of course you have. We all have. It's bullshit, and as Laura Penny sees it, we're drowning in……続きを見る

Profound, entertaining, even irreverent observations about public opinion, PR and advertising. Written by a veteran corporate communications executive recently featured in Business Insider and Ameri……続きを見る

"This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms,……続きを見る

This book is a guide to success in Public Relations for the independent artist. 続きを見る