Public Relations 7

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. T……続きを見る

The benefits of performance appraisal in the business world have caused an upsurge of books and programs for use in management, but few of the methods described bother to verify that the underlying ……続きを見る

Getting help to promote your book just got easier. Public Relations for Authors Take Hold of Your Own Promotions will help you locate that special publicist who will help you promote your book the r……続きを見る

This book is about the life of a salesman. In truth, it will not deal with salesmen in candy stores or boutiques or Macy's. Nor will it deal with the salesman in a showroom, be it clothing or automo……続きを見る

Around the world, a growing number of businesses are taking steps to reduce their climate impact by managing their greenhouse gas emissions. At the same time, these businesses are discovering that e……続きを見る

Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company's message beyond traditional advertising. "Tune Up Your Publicity M……続きを見る

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing com……続きを見る

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised an……続きを見る

You will learn that it can be surprisingly easy to get yourself free exposure in many quality and targeted publications. With clear guidelines, a powerful objective and creative thinking the world i……続きを見る

Effective communication is vital to science, engineering and business management. This thoroughly updated second edition with a new chapter on the use of computers and word-processors gives clear, p……続きを見る

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the ……続きを見る

Boost your marketing and advertising with the power of FREE editorial. No matter how large or small, every business and every professional can benefit from positive exposure in the media. Even work-……続きを見る

In Affiliate Marketing For Beginners you will learn valuable information on how you can successfully start and manage your own affiliate business. Inside this first chapter we’re going to go over th……続きを見る

So you wanna get 10,000 REAL views on your Youtube video! Great! This ebook will show  you 14 surefire ways to explode your views and subscriber count in a short time. There are many reasons……続きを見る

Since its launch in 2004 Facebook has quickly become an everyday part of most peoples life with over 1.1 billions users and 751 million mobile users there is no doubting the massive impact Faceboo……続きを見る

Analyzing the impact of Japanese-style management techniques such as lean production, teamworking, kaizen (continuous improvement) and business unionism of factory workers, this text investigates di……続きを見る

The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations……続きを見る

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely unch……続きを見る

A career in the PR and corporate communications industry is an increasingly desirable choice for many, and competition for every job is fierce. If the sector appeals to you, then you need to stay on……続きを見る

Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace a……続きを見る

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars a……続きを見る

An essential guide for brands and bloggers on how to find and work successfully together. The guide includes why to work with bloggers, what blog readers are looking to get from blogs, finding and s……続きを見る

Marketing plans are an imperative part of starting any business. They are used as a blueprint for mapping out the manner in which you will be able to achieve your business goals. A marketing plan is……続きを見る

The sports journalist of today needs to be well equipped for the digital age. From the challenges of minute-by-minute reporting to the demands of writing for online outlets, blogging and podcasting,……続きを見る

This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational commu……続きを見る

All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the hist……続きを見る

A self-paced step-by-step guide using The Launchbox(R) workshop's proven strategies. Our unique approach to marketing strategy is based on years of experience. The Launchbox® is a program that gives……続きを見る

This text is an exploration of the interplay between employment and domestic relations within a specific group of young women, which includes single working women without children and working mother……続きを見る

International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprece……続きを見る

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed c……続きを見る