Public Relations 7

"This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms,……続きを見る

This book is a guide to success in Public Relations for the independent artist. 続きを見る

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. T……続きを見る

The benefits of performance appraisal in the business world have caused an upsurge of books and programs for use in management, but few of the methods described bother to verify that the underlying ……続きを見る

Getting help to promote your book just got easier. Public Relations for Authors Take Hold of Your Own Promotions will help you locate that special publicist who will help you promote your book the r……続きを見る

Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the worlds best companies.I……続きを見る

This book is about the life of a salesman. In truth, it will not deal with salesmen in candy stores or boutiques or Macy's. Nor will it deal with the salesman in a showroom, be it clothing or automo……続きを見る

Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company’s message beyond traditional advertising. “Tune Up Your Publicity M……続きを見る

Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were……続きを見る

You will learn that it can be surprisingly easy to get yourself free exposure in many quality and targeted publications. With clear guidelines, a powerful objective and creative thinking the world i……続きを見る

Effective communication is vital to science, engineering and business management. This thoroughly updated second edition with a new chapter on the use of computers and word-processors gives clear, p……続きを見る

Boost your marketing and advertising with the power of FREE editorial. No matter how large or small, every business and every professional can benefit from positive exposure in the media. Even work-……続きを見る

In Affiliate Marketing For Beginners you will learn valuable information on how you can successfully start and manage your own affiliate business. Inside this first chapter we’re going to go over th……続きを見る

So you wanna get 10,000 REAL views on your Youtube video! Great! This ebook will show  you 14 surefire ways to explode your views and subscriber count in a short time. There are many reasons……続きを見る

Since its launch in 2004 Facebook has quickly become an everyday part of most peoples life with over 1.1 billions users and 751 million mobile users there is no doubting the massive impact Faceboo……続きを見る

Analyzing the impact of Japanese-style management techniques such as lean production, teamworking, kaizen (continuous improvement) and business unionism of factory workers, this text investigates di……続きを見る

The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations……続きを見る

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely unch……続きを見る

A career in the PR and corporate communications industry is an increasingly desirable choice for many, and competition for every job is fierce. If the sector appeals to you, then you need to stay on……続きを見る

Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace a……続きを見る

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars a……続きを見る

An essential guide for brands and bloggers on how to find and work successfully together. The guide includes why to work with bloggers, what blog readers are looking to get from blogs, finding and s……続きを見る

The must-read summary of Jay Conrad Levinson and Al Lautenslager's book: "Guerrilla Marketing in 30 Days: One Dynamic Blueprint to Maximize Profits and Increase Customers". This complete summary of ……続きを見る

The must-read summary of Eric Boehlert's book: “Bloggers on the Bus: How the Internet Changed Politics and the Press”. This complete summary of "Bloggers on the Bus" by Eric Boehlert, a renowned wri……続きを見る

Marketing plans are an imperative part of starting any business. They are used as a blueprint for mapping out the manner in which you will be able to achieve your business goals. A marketing plan is……続きを見る

The sports journalist of today needs to be well equipped for the digital age. From the challenges of minute-by-minute reporting to the demands of writing for online outlets, blogging and podcasting,……続きを見る

This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational commu……続きを見る

All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the hist……続きを見る

A self-paced step-by-step guide using The Launchbox(R) workshop's proven strategies. Our unique approach to marketing strategy is based on years of experience. The Launchbox® is a program that gives……続きを見る

This text is an exploration of the interplay between employment and domestic relations within a specific group of young women, which includes single working women without children and working mother……続きを見る