Public Relations 5

Il contributo di questo lavoro è offrire un’ottima sintesi degli strumenti pratici utili per gestire l’URP. Possono essere subito impiegati, perché ben definiti, strutturati, schemati……続きを見る

Informal learning has become an extremely important issue as post-industrial workplaces seek to harness its productive potential. Managers and HRD practitioners have attempted to deploy informal lea……続きを見る

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the ……続きを見る

A Handbook of Dispute Resolution examines the theoretical and practical developments that are transforming the practice of lawyers and other professionals engaged in settling disputes, grievance-han……続きを見る

This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of……続きを見る

Retired FBI Agent and author Jeff Lanza discusses his latest book. “Pistols to Press” is about Jeff Lanza’s career as an FBI Special Agent and his transition to one of the Bureau’s most widely recog……続きを見る

By means of case studies in schools and hospitals, this text describes and evaluates the current issues faced by both education and health professionals. It argues that much can be learned by compar……続きを見る

The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts. We count on the……続きを見る

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public re……続きを見る

For too long now, the issue of health care reform has been dominated by the techniques of mainstream economics and the constant application of the tools of cost-benefit analysis to an area that does……続きを見る

The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singap……続きを見る

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings……続きを見る

Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, pres……続きを見る

Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, wr……続きを見る

EVENTS² is hét naslagwerk voor elke organisator van evenementen en feesten. Deze vernieuwde editie is dikker dan ooit, verdiept én bevat volledig nieuwe topics die je als organisator niet mag missen……続きを見る

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated co……続きを見る

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings tog……続きを見る

Learn how to achieve virtually any business objective with the help of smart, strategic PR. LEARN HOW TO… * Promote your company, people, products and services * Earn more press coverage * Earn posi……続きを見る

Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing……続きを見る

The systems of innovation approach is considered by many to be a useful analytical approach for better understanding innovation processes as well as the production and distribution of knowledge in t……続きを見る

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. T……続きを見る

What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure th……続きを見る

Cathy Wallace is features editor of PRWeek, the leading title for the UK PR industry. Prior to PRWeek she worked for a range of daily and weekly newspapers and magazines, and first cut her teeth as ……続きを見る

As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many f……続きを見る

Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media chan……続きを見る

"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps ……続きを見る

Provocative Right Brain Branding For The Everyday Artisticpreneur: A World Where Anyone Can Leverage Passion, Talent, Marketing, And Technology Personalizing, performing, promoting, and profiting, ……続きを見る

Commemorative Events emphasise remembering. They are held on the anniversaries of significant past events, either annually or after significant time periods. Commemorative events provide fascinating……続きを見る

The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, co……続きを見る

The diffusion of information and communication technologies is rapidly changing the structure of advanced economies, raising new problems of technological unemployment. The view that market forces c……続きを見る