Public Relations 10

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relat……続きを見る

An accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy repu……続きを見る

"Clearly indicates how to communicate with a variety of groups to obtain public support. This book is very easy to read and understand and has a wealth of examples." ーAnne Roede Giddings, Assistant……続きを見る

Want to become famous and get world wide reconition for your talent and abilities now is your opportunity to shine! Show case your talent and get one whole year of Exposure on our Interactive Talent……続きを見る

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have ……続きを見る

Muss das denn jetzt wirklich sein?", fragten sich viele Entscheider in der Unternehmenskommunikation, als Google sein soziales Netzwerk Google+ vorstellte. Seitdem ist mehr als ein Jahr vergangen un……続きを見る

It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this reall……続きを見る

En croisant techniques de communication persuasive et techniques de développement personnel, l'ouvrage propose un décryptage de l'histoire et de l'actualité des peuples en Afriq……続きを見る

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use……続きを見る

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDo……続きを見る

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. ……続きを見る

Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits ……続きを見る

The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types o……続きを見る

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published ……続きを見る

This book is an accessible entry point into the theory and practice of work reflection for students and practitioners. Taking a cross-disciplinary approach, it covers management, education, organiza……続きを見る

Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science res……続きを見る

Explore the history and practice of social work around the world! This fascinating book presents a broad international survey of the development and current practices of occupational social work. Co……続きを見る

Across the world, companies are forming some of the most complex and exciting collaborations in the business world: cross-border alliances (CBAs). Yet while this offers multinational companies a way……続きを見る

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation o……続きを見る

The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it i……続きを見る

Effective Speaking provides the hard scientific information about audience psychology, text preparation, presentation methods, voice production, body language and persuasive advocacy which will help……続きを見る

Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepr……続きを見る

This book tells the fascinating story of the reemergence of the American political left over the last quarter century in the form of the new Progressive Movement. Born out of Liberalism's crushing d……続きを見る

Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of th……続きを見る

First published in 1997. Massive technological development has changed the face of industry drammatically. This text provides an analysis of the trends and dynamics of innovation in industry. It has……続きを見る

In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British publ……続きを見る

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politic……続きを見る

Restructuring in the Service Industries: Management Reform and Workplace Relations in the UK Service Sector. An examination of the complex process of transformation in work organization, technology ……続きを見る

In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in t……続きを見る

Tracing developments in British trade union structure over almost 100 years with specific reference to the merger process, this book shows how the underlying processes of change are cyclical. It the……続きを見る