Public Relations 13

Many companies have been criticised for weak business ethics, including in some cases breaking the law. Numerous scandals have rocked industries as diverse as banking, insurance, oil, supermarkets, ……続きを見る

Much has been written about leadership and team building, but there are still major gaps in thinking and research about how to engage senior stakeholders in support of an organisation's projects. Th……続きを見る

Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service. Most organisation’s strategic aims and goals centre on the delivery of excellent servi……続きを見る

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Your guided tour to America’s employment crisis, the title says it all. Where Did the Jobs Goーand How Do We Get Them Back? is a clear, nonpartisan, surprisingly entertaining look at our nation’s cu……続きを見る

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“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like T……続きを見る

While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public……続きを見る

Mobile Internet and availability of affordable smartphones are dramatically altering how audiences consume news. People are transforming from passive recipients of news to active news explorers, com……続きを見る

The current economic situation has highlighted deficiencies in corporate governance while also showing the importance of stakeholder relations. It has also raised the profile of the debates regardin……続きを見る

Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corp……続きを見る

This handy primer offers answers to a question that has confronted business owners since the dawn of the digital age – How do I best use the growing number of ways to promote my product? Do I post o……続きを見る

MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth o……続きを見る

In any activity an organisation undertakes, whether strategic, operational or tactical, the activity can only be successful with the input, commitment and support of its people - stakeholders. Gaini……続きを見る

We need strategy. The world is changing, the future uncertain. What is required is vision: What might the future bring? Where is our business going? What are our fundamental business values? This bo……続きを見る

The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, ……続きを見る

An earlier book, A Strategic Approach to Corporate Governance (Gower, 1999), examined corporate governance from a philosophical and 'big picture' standpoint. This book digs deeper and explores the o……続きを見る

The ability of individuals to work together to facilitate the delivery of a project can be a major factor in determining its success. By misinterpreting or even missing the signs of underlying polit……続きを見る

CÓMO ATRAER, SEDUCIR, CAUTIVAR E INFLUIR EN LOS DEMÁS Esta es una guía fácil de leer y amena para descubrir cómo utilizar virtudes que ya tenemos nosotros mismos, pero que no solemos usar a pesar de……続きを見る

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to……続きを見る

Oil exploration in the developing world has been and continues to be a high profile and high risk activity attracting media coverage and stimulating much debate. In Governance of the Petroleum Secto……続きを見る

Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant……続きを見る

Good governance is good PR, it is important in every sphere of society, whether it be the corporate environment, the political, or wider society. When resources are too limited to meet the minimum e……続きを見る

Female Business Owners in Public Relations: Constructing Identity at Home and at Work presents an important perspective on how female business owners construct their work-life integration and addres……続きを見る

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation,……続きを見る

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strate……続きを見る

Want to get your business book flying off the shelves? It’s never too soon to start thinking about how to market and promote your book. In this Authority Guide, leading book PR and marketing expert ……続きを見る

This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are soc……続きを見る

In this revealing book Peggy Chiu argues against the common belief that maximizing wealth is the primary concern of ordinary small shareholders when they make their share-buying decisions. This fasc……続きを見る