Public Relations 14

The difference between a drama and a crisis is down to good management - or more specifically, good communication. How you communicate with everyone: shareholders, other business partners, employees……続きを見る

After a century in which charities suspected the motives of cynical business people, and business people dismissed the contributions of amateur volunteers, the two sectors are coming together today ……続きを見る

Equality, Diversity and Opportunity Management presents a comprehensive analysis of the processes of governance, leadership, policy and strategy formulation, decision-making, practical and financial……続きを見る

At long last, a guide to writing online content that shows the reader direct examples rather than endless fluffy guidance. Web Content - The Beginner's Masterclass offers a practical and demonstrati……続きを見る

The problems that the human resource manager must solve in an organization are continuously diversifying. In his activity, the human resource manager confronts with a sea of challenges, especially s……続きを見る

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does……続きを見る

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the s……続きを見る

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image ……続きを見る

Los comunicadores de los destinos turísticos y de los territorios en general se enfrentan cada día al emocionante reto de comunicar sus identidades y sus marcas para conseguir la creación de una bue……続きを見る

El sector profesional de las Relaciones Públicas y la Comunicación Corporativa, al igual que la sociedad en general, se encuentra inmerso en una intensa transformación. El cambio de paradigmas econó……続きを見る

International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict ……続きを見る

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminolog……続きを見る

In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients ー which……続きを見る

If you have never been asked to do a TV interview and you get an offer, you might panic. There's no need to worry. If you have prepared, you should be fine. This book goes through the simple element……続きを見る

Crisis communications and crisis management are terms often used in the corporate world but rarely understood. In the era of social media, crisis is compounded by the entry of a loud and often power……続きを見る

Branding is all about image of a business. The concept doesn't only include style, emblems and logos but also the image of quality perceived. The image perceived may be of total quality, reliability……続きを見る

Hunting down America’s public enemies was just one of the FBI’s jobs. Anotherーperhaps more vital and certainly more covertーwas the job of promoting the importance and power of the FBI, a process t……続きを見る

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.……続きを見る

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME You've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downrigh……続きを見る

The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to……続きを見る

Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utiliz……続きを見る

Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures……続きを見る

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of ……続きを見る

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of trad……続きを見る

The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent ……続きを見る

121 of the Best Secrets for Getting Massive Amounts of Free PR, Marketing and Buzz is one giant chapter filled with 121, down-and-dirty, completely effective and usually free tips and ideas on how t……続きを見る

The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies. 続きを見る

La Colección Dircom acoge por segunda vez una obra colectiva en la que diversos autores, de procedencias también diversas, comparten el común denominador de ser especialistas en un campo específico ……続きを見る

This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifi……続きを見る

Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say ……続きを見る