Public Relations 15

No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they……続きを見る

GamerGate is the PR Crisis nightmare that won't stop for gaming, the brands associated with them, and the press. What went wrong? What can companies learn to prevent a PR Crisis like this or stop a ……続きを見る

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal. Updated with a New Afterword by the Author. When news of Volkswagen’s clean diesel fraud first broke i……続きを見る

A comprehensive guide for any business to deal with Yelp, bad Yelp reviews, and social media 続きを見る

Tar Wars offers a critical inside look at how leading image-makers negotiate escalating tensions between continuous economic growth mandated by a globalized economic system and its unsustainable env……続きを見る

Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SAS® Enterprise Guide software, which uses a user-f……続きを見る

Este libro rompe con la engañosa dependencia que plantean las interpretaciones lineales del pasado, para ofrecer una visión amplia y a largo plazo del desarrollo y la institucionalización de las est……続きを見る

When it comes to perceptions of what is a sustainable economy and how it may be realised, companies expanding into Central and Eastern European markets face the challenge of diverse people, attitude……続きを見る

Este libro es una publicación estimulante e innovadora que explora diez grandes obras de pensadores y oradores reconocidos, con un impacto intelectual, práctico y global. Estas obras son en su mayor……続きを見る

Non-profit organization founders Amy Beatty & Stacey Ritz discuss in detail the ins and outs of running a successful non-profit organization. From the early days of animal shelter volunteer work to ……続きを見る

У вашего бизнеса есть история, которой стоит поделиться? Может ли ваш бизнес рассказать о себе? А должен! Вы же начали создавать его еще с того момента, когда впервые открыли дверь своего офиса! Каж……続きを見る

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish be……続きを見る

Get media coverage and grow your business through PR with this practical guide. Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you ……続きを見る

Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services……続きを見る

Das Gesetz zur Stärkung der nichtfinanziellen Berichterstattung der Unternehmen in ihren Lage- und Konzernberichten lässt Stakeholder-Management und CSR in neuem Licht erscheinen. Sah man darin früh……続きを見る

Regeln für packende Geschichten, die Kunden faszinieren und über die sie gerne sprechen. Menschen wenden sich gerne Geschichten zu. Geschichten sind spannend, sie überraschen und faszinieren, bringe……続きを見る

An unparalleled guide to the theory and practice of public relations Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relati……続きを見る

Instagram Basics for gaining more followers. This simple step-by-step method is used by business owners and marketers. 続きを見る

When it comes to online business, there is only thing that you need above all else; traffic. Whether you are an affiliate marketer, or you create your own info products and services, without traffic……続きを見る

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independe……続きを見る

Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an en……続きを見る

This book examines the origins of Ireland in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to……続きを見る

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizat……続きを見る

“The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marke……続きを見る

This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and ……続きを見る

Hands up if you are happy with the standards of customer service? Nobody?! Well, I am pleased to say that you have come to the right place... Matthew Storey is passionate about changing the face of ……続きを見る

The world's most successful startups all share one quality. They started out being known only by a passionate few - their superfans who spread the word about them and pushed the new company to fame ……続きを見る

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising……続きを見る

Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the pr……続きを見る

Cet ouvrage permettra aux étudiants et aux professionnels des relations publiques et de la communication marketing de comprendre les exigences éthiques de leur profession. Il présente le concept de ……続きを見る