Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social ……続きを見る
In recent years we have seen the predictions of our forebears that leisure time would increase as the years pass utterly confounded. It is a fact of life that in major cities across the world, trans……続きを見る
The essential guide to protecting and managing the professional reputation of both yourself and your organization.
In the volatile landscape of social media and viral news, professional reputations ……続きを見る
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of……続きを見る
