Ｊｏｎａ - Sales & Selling 1

This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on r……続きを見る

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social ……続きを見る

In Fundamentals of Leisure Business Success, you'll sidestep the theoretical, overly academic jargon that often bogs down books dealing with leisure and recreation and discover many revolutionary, p……続きを見る

Viele Marken legen hauptsächlich positive Informationen über umweltschutzbezogene CSR-Aktivitäten offen. Diese einseitigen Botschaften können das Markenvertrauen bei nicht eingehaltenen Versprechen ……続きを見る

Cascades of new technologies and innovations are entering our lives so fast that it is difficult for us to adapt to one innovation before the next becomes embedded into our everyday lives. What happ……続きを見る

Wir leben in einer Zeit, in der Daten immer mehr Relevanz besitzen, und zwar sowohl für die Geschäftsmodelle von Unternehmen im Gesamten als auch für einzelne Funktionsbereiche. Insbesondere im Mark……続きを見る

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success……続きを見る

Take your sales career to the next level! What if there was a way to break through and achieve massive success in your sales career? What if the same old sales books aren't cutting it? Relentless Sa……続きを見る

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. P……続きを見る

This is a book about the future of sustainability. Regenerative Business Voices: Values-based Entrepreneurship for Sustainable Enterprises tells the stories of four regenerative organizations and th……続きを見る

Tired of Fumbling When Clients Ask Tough Questions? Learn Exactly What To Say! We've all been there - a promising sales call takes an awkward turn when the prospect asks, "So, what's your hourly rat……続きを見る

"A much-needed guide to winning in business as a human in an all-too online world." – Entrepreneur Trying to win the internet is a gloriously inefficient way to build a business. No matter your goal……続きを見る

L'art de vendre avec les mots à longtemps était incompris, 99% des vendeurs ne savent pas vendre. Un bon texte de vente est le cœur et l'âme d'une entreprise à succès. Dans ce guide pratique, vous v……続きを見る

Let me take you to a journey. Be trained. Be competent. Be a Sales Champ! These Killer Instinct Sales Mindset will build a strong foundation for you to have the confidence to sell more and more. To ……続きを見る

Dieses Buch bietet einen umfassenden Einblick in die Hiphop-Kultur und zeigt, wie erfolgreiches Hiphop-Marketing gelingt. Hiphop hat sich in den letzten 40 Jahren zu einem globalen Musik-, Sozial- u……続きを見る

Dieses Buch beantwortet grundlegende Fragen zu CDP, gibt einen Überblick über aktuelle CDPs und identifiziert deren Vorteile und Schwachstellen. Zudem setzt es sich mit unterschiedlichen Entwicklung……続きを見る

Climate change has become an important topic on the business agenda with strong pressure being placed on companies to respond and contribute to finding solutions to this urgent problem. This text pr……続きを見る

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published ……続きを見る

A NEXT BIG IDEA CLUB 'MUST-READ' New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading……続きを見る

In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and s……続きを見る

The 'MisLeadership' of this book's title is a description of the phenomenon the authors have uncovered through their analysis of the validity, or otherwise, of current leadership styles and achievem……続きを見る

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not alway……続きを見る

The step-by-step guide to a winning sales team The Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager today. The not-so-se……続きを見る

The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tas……続きを見る

Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear them down until they eventually bought.……続きを見る

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides student……続きを見る

Dieses Buch bietet einen kompetenten Einblick in die Handelsstrukturen, Distributionswege und Konsumentenerwartungen in China. Eine hilfreiche Zusammenstellung von Statistiken macht zunächst den chi……続きを見る

Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you……続きを見る

This title examines the role of privatization, technology and multi-sectoral partnerships to provide answers to one of the most pressing environmental and social problems of the twenty-first century……続きを見る

How relevant is ethics to project management? The book - which aims to demystify the field of ethics for project managers and managers in general - takes both a critical and a practical look at proj……続きを見る