Sales & Selling 1

This research volume explores the intricate relationship between business, peace, and democracy, focusing on the critical role businesses play in influencing these processes. It explores why and how……続きを見る

Ready to develop and implement a digital marketing strategy that elevates your career? Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibil……続きを見る

¿Tus textos generados por IA suenan a... robot? El 90% de los usuarios de ChatGPT, Claude o Gemini cometen el mismo error: le piden a la IA que "escriba algo" y obtienen resultados genéricos, aburri……続きを見る

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in ma……続きを見る

This volume examines how communities, companies, and governments contest and contribute to the evolution of norms, rules and decision-making procedures that govern stakeholder consultation in the ex……続きを見る

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing boo……続きを見る

This important book in the EFMD series shines a light on women (and sometimes the absence of them) within business schools, as well as their contributions and impact across multiple spheres within a……続きを見る

This book addresses the recent trends, developments, and future of accounting and auditing of small and medium-sized practices (AASMPs) in the public and private sectors. The book has three main obj……続きを見る

This book invites readers on an intellectual journey where the great minds of philosophy intersect with contemporary organizational challenges. With classical and modern philosophical thought as its……続きを見る

*Guinness-Weltrekord: Das am schnellsten verkaufte Sachbuch der Geschichte* ** ÜBER 4.000.000 EXEMPLARE DER 100-MILLIONEN-DOLLAR-SERIE VERKAUFT!! ** Dieses Buch zeigt Ihnen, wie Sie mehr Kunden dazu……続きを見る

Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, includ……続きを見る

This book, based on the experiences and insights gained during the Horizon 2020 project proGIreg, offers a detailed overview of targeted nature-based solutions and their impacts on various key susta……続きを見る

***Philanthropy Multidisciplinary Perspectives***is a reference for academics and professionals engaged in philanthropy. It brings together scholars from fields such as economics, finance, law, phil……続きを見る

Find the motivation and confidence to stay on top when everything hits the fan In volatile times, it is hard to sell. It seems like every company is on a spending freeze, cutting back, or pushing of……続きを見る

This open access book investigates how digitalization and service infusion are changing service provision and the customer experience. It highlights the central role of service management and servic……続きを見る

Did the world really need *another* copywriting book? Whenever I tell people I'm a copywriter, the second thing they usually ask (after "Ah ok, so…um…what is that?") is: How did you get started? Wel……続きを見る

** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! ** Number 1 Amazon BEST SELLER over the last FOUR YEARS! I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combin……続きを見る

國際媒體、全球暢銷書、頂尖教練爭相引用的「刻意練習法」！ 這可能是人類第一次擁有關於如何練成天才的統一理論！ 找到天賦，不如找對方法！ 天才與庸才之間的差別不在基因、不在天分，在「刻意練習」！ 原創者親……続きを見る

Shortlisted for the 2025 Social Issues in Management (SIM) Outstanding Book Award from the Academy of Management. It is widely presumed that digitalisation, automation and artificial intelligence (A……続きを見る

This is an open access handbook that guides destinations on their journey to becoming Smart Tourism Destinations (STDs). Developed by SEGITTUR, a distinguished Spanish State company, and aligned wit……続きを見る

Cooperatives have spread across virtually all continents. Today, the International Cooperative Alliance (ICA) recognises over 3 million cooperatives with 1 billion cooperative members or about 12% o……続きを見る

This book presents the philosophical assumptions of situation ethics to show the practice of morality management that follows from them. This research comprises theoretical and applied aspects: It i……続きを見る

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships wit……続きを見る

Sustainability Teaching for Impact is an essential step-by-step, practical guide for those wanting to inspire and engage higher education students in the areas of sustainability. This book encourage……続きを見る

The Routledge Handbook of Artificial Intelligence and Philanthropy acts as a catalyst for the dialogue between two ecosystems with much to gain from collaboration: artificial intelligence (AI) and p……続きを見る

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read……続きを見る

Meaningful Stakeholder Engagement (MSE) is both a concept and a management approach, drawing on a combination of theoretical and applied knowledge areas (e.g., impact assessment, business and human ……続きを見る

Co-operatives provide a different approach to organising business through their ideals of member ownership and democratic practice. Every co-operative member has an equal vote regardless of his or h……続きを見る

The $10k in 30 Days Challenge Making $10,000 in 30 days with digital marketing is an ambitious goal, but it's achievable with the right strategies and mindset. This challenge is designed to push you……続きを見る

Due to the growing importance of global interdependencies, corporate social responsibility has become an important issue both for the business and the entire society. Customers expect corporate soci……続きを見る