Sales & Selling 6

**Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller F……続きを見る

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global b……続きを見る

You have a cake mix, a great recipe for homemade frosting, and a worthwhile cause that needs funding. Now, you just need to add a little planning to make your bake sale a success! The topics in this……続きを見る

Comprendete gli elementi essenziali del McKinsey 7S Framework (noto anche come 7S e 7-S Framework) in soli 50 minuti con questo libro pratico e conciso. Il 7-S Framework è uno strumento di diagnosi ……続きを見る

Crush siloes by connecting teams, data, and technologies with a new systems-based approach to growth. Growing a business in the 21st Century has become a capital intensive and data-driven team sport……続きを見る

Foundations of Social Entrepreneurship presents definitions of social entrepreneurship, explains its benefits and challenges, describes the components of an ecosystem of support, and presents practi……続きを見る

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization If you understand why people buy, you are already one step ahe……続きを見る

The hard part just got easy. You know how to sellーthat's your job, after allーbut getting CEOs and VIPs to call you back is the tricky part. You're in luck: That impossible-to-reach person isn't so……続きを見る

"The Operational Audit Blueprint: Definitions, Internal Audit Programs, and Checklists for Success – Supply Chain & Sales and Marketing" is an indispensable guide for anyone seeking to improve their……続きを見る

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and consc……続きを見る

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie ……続きを見る

GROW REVENUE BY 300% OR MORE AND MAKE IT PREDICTABLE... "Alexander Graham Bell discovered the telephone, Thomas Edison discovered electricity and Aaron Ross discovered the Enterprise Market for Sale……続きを見る

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in ma……続きを見る

Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such a……続きを見る

The phenomenon of consumption has increasingly drawn attention from economists. While the ‘sole purpose of production is consumption’, as Adam Smith has claimed, economists have up to recently gener……続きを見る

The Italian Cooperative Sector is amongst the largest in the world comprising over 60,000 cooperatives from all sectors of the economy directly employing 1.3 million people. Cooperatives created clo……続きを見る

When you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-term business relationship. In Consultative ……続きを見る

35年實戰經驗的心法、圖表、工具 即學即用 5心法X 6動作X 7習慣 把80%的業務人員變將才！ 讓你的團隊績效三級跳！ 本書作者為企業名師聶繼承，在業界素有「王者教練」、「王者顧問」之稱。曾任富士康集團大陸子公……続きを見る

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promi……続きを見る

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning a……続きを見る

As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for……続きを見る

經營社群電商，創造不受來客數影響的穩定業績！ 網購盛行、疫情衝擊、國際旅客流失，商圈轉移、空店率増已成既定事實，以往熱門地段的黃金店面不再是業績保證。在光靠實體店面已經招不到客人的時代，又該如何順勢……続きを見る

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing pr……続きを見る

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection ……続きを見る

Few professional firms are able to consistently grow their fees and profits. Based on the concept of relationship marketing, The Rainmaker's Toolkit gives readers the tools, techniques, and strategi……続きを見る

'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate……続きを見る

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverag……続きを見る

Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile……続きを見る

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapi……続きを見る

There's power in owning the obstacles you might face. This book shows you how to unlock it. In an ideal world, we'd succeed based on our actual skills and performance. But in the real world, subtle ……続きを見る