For more than a century, Rolex has stood apart as the most legendary brand of watch in the world. A Rolex conveys many things: a luxury timepiece, a tool of power for movers and shakers and the symb……続きを見る
Multiply the effectiveness of your campaigns with marketing automation
Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as impr……続きを見る
Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new busine……続きを見る
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.
Integrated marke……続きを見る
What Is The Easiest, Fastest, and Most Surprising Way To Become a Wealth Magnet?
How can anyone use it--no matter who you are, where you are, or what you do? Why has every successful person in histo……続きを見る
"A tactical primer for any business embarking on the critical work of actively building community."ーSeth Godin, Author, This is Marketing
"This book perfectly marries the psychology of communities,……続きを見る
Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such a……続きを見る
著者：Piero Ammirato
出版社： Taylor & Francis
発売日： 2018年04月19日
The Italian Cooperative Sector is amongst the largest in the world comprising over 60,000 cooperatives from all sectors of the economy directly employing 1.3 million people. Cooperatives created clo……続きを見る
Sustainability Accounting, Management Control and Reporting: A European Perspective traces a picture of innovative performance measurement tools and approaches to drive organizations to implement th……続きを見る
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature……続きを見る
Build strong connections to accelerate sales results
In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thom……続きを見る
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is ser……続きを見る
Practical and straightforward solutions to everyday sales challenges
In The Innovative Seller: Keeping Pace In An AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers……続きを見る
著者：David Priemer
出版社： Page Two Press
発売日： 2024年04月12日
Invest in the proven keys to great sales leadership
In a profession often plagued by poor experiences and bad reputations, great sales leaders who boost the engagement, development, and revenue prod……続きを見る
著者：James Jacobi
出版社： Morgan James Publishing
発売日： 2019年10月01日
Radical Integrity helps those who have dreamed of becoming a successful leader to become impactful for their team while having a happy, prosperous home life.
Leadership in the workforce can be diffi……続きを見る
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasi……続きを見る
Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.
AS SEEN ON THE DIARY OF A CEO PODCAST
‘Revel……続きを見る
Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to wo……続きを見る
'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate……続きを見る
Get into the contemporary European Consumer mindset with this industry-leading text.
Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading textbook, pr……続きを見る
Account-Based Marketing is changing the discipline of marketingーWhy?
Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the……続きを見る
Formerly published by Chicago Business Press, now published by Sage
Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance ……続きを見る
The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on e……続きを見る
Most salespeople work hard to become proficient in reaching the frontline managers in their markets. However, a salesperson who wishes to achieve long-lasting success with a client will learn how to……続きを見る
Are you a founder searching for customers to grow your B2B startup?
Fast Forward will help you find, win, and keep customers. This detailed guide on B2B sales tells you how to grow your revenue from……続きを見る
Engage in salesーthe modern way
Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opport……続きを見る
Values-driven organizations are the most successful organizations on the planet. This book explains that understanding employees’ needsーwhat people valueーis the key to creating a high performing o……続きを見る
