Sales & Selling 8

An updated version of the must-have book for SaaS sales teams, which The SaaS Sales Method defines to include Marketing, Sales, and Customer Success. Because of their very nature, SaaS companies liv……続きを見る

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it……続きを見る

This book argues for the inclusion of the corporation as an integral element of political philosophy. It begins with a historical evaluation of the corporation as a constituent of political society.……続きを見る

Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing r……続きを見る

Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something ……続きを見る

The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips The classic text that describes in detail how to successfully manage and market a public relations f……続きを見る

“[Think on Your Feet] is a helpful maven’s guide ideal for anyone who views a podium with fear and trembling.”ーPublishers Weekly Get out of your own way! Our professional lives are full of situatio……続きを見る

For Business Ethics is a daring adventure into the world of business ethics. It offers a clear and accessible introduction to business ethics and also expands business ethics beyond its current narr……続きを見る

Corruption in Asia ranges from the venal rent-seeking of local officials to the million-dollar bribes received by corrupt politicians; from excessive position-related consumption to future job offer……続きを見る

This new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad ……続きを見る

Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one anoth……続きを見る

The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and ins……続きを見る

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to bu……続きを見る

Do you want to create additional income for yourself? Do you want a source of income that allows you the flexibility of working anytime, anywhere? Have you wanted to quit your 9 to- 5 job but still ……続きを見る

Strengthen your understanding of the principles of marketing management with this bestselling text. Marketing Management, 4th edition, European Edition, by Philip Kotler, Kevin Lane Keller, Mairead ……続きを見る

Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since ……続きを見る

Direct-to-consumer marketing, or as we know it, network marketing, is known to be one of the best business models available, and certainly the best model for those looking to start a business with l……続きを見る

Why are so few women in positions of power? Why are government, business, the institutions and so much of British life dominated by men? Eva Tutchell and John Edmonds find the answers by interviewin……続きを見る

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market……続きを見る

Supera l'esame di certificazione Salesforce! Una guida completa con domande pratiche realistiche Vuoi migliorare la tua carriera nella forza vendita attraverso le certificazioni? Vorresti diventare……続きを見る

Nutraceutical and Functional Food Regulations in the United States and Around the World, Third Edition addresses the latest regulatory requirements designed to ensure the safe production and deliver……続きを見る

“The most important book of our generation . . . A flawless, priceless masterpiece.”ーDenis Waitley, author of Seeds of Greatness You are holding in your hands an almost impossible dream, finally be……続きを見る

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for t……続きを見る

Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quic……続きを見る

The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment "People make buying decisions emotionally and……続きを見る

We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries,……続きを見る

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many t……続きを見る

Health and Safety: Risk Management is the clearest and most comprehensive book on risk management available today. This newly revised fifth edition takes into account new developments in legislation……続きを見る

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital ……続きを見る

Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all m……続きを見る