You have a cake mix, a great recipe for homemade frosting, and a worthwhile cause that needs funding. Now, you just need to add a little planning to make your bake sale a success! The topics in this……続きを見る
著者：Steven Pike
出版社： Taylor & Francis
発売日： 2020年10月20日
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing……続きを見る
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than tw……続きを見る
Sales Compensation is one of the most powerful yet misunderstood tools in business. When designed with purpose, it becomes more than a pay mechanism - it is a strategic driver that aligns company go……続きを見る
著者：Neil Rackham
出版社： Taylor & Francis
発売日： 2020年06月30日
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection ……続きを見る
Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are ……続きを見る
TIMELESS WISDOM from the ORIGINAL PHILOSOPHER of PERSONAL SUCCESS
"No matter who you are or what you do, you are a salesperson. Every time you speak to someone, share an opinion or explain an idea, ……続きを見る
This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create ……続きを見る
Dramatically grow your client base following pragmatic and insightful advice by bestselling author Doug Fletcher
How to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for……続きを見る
When it comes to persuasion, success can begin before you say a word.
**‘An instant classic.’**Forbes
‘Utterly fascinating.’ Adam Grant, author of Originals and Give and Take
‘Shockingly insightful.……続きを見る
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different acad……続きを見る
著者：Daniel H. Pink
出版社： Penguin Publishing Group
発売日： 2012年12月31日
**#1 New York Times Business Bestseller
#1 Wall Street Journal Business Bestseller
#1 Washington Post bestseller
From the bestselling author of Drive: the insightful and pragmatic book that explores……続きを見る
Unlock the full potential of modern marketing and sales
In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebr……続きを見る
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cu……続きを見る
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize the……続きを見る
Over one million copies sold and nine months on the New York Times bestseller list!
**For readers of the bestsellers Atomic Habits and Never Split the Differenceーthis bestselling classic will teach……続きを見る
Crush siloes by connecting teams, data, and technologies with a new systems-based approach to growth.
Growing a business in the 21st Century has become a capital intensive and data-driven team sport……続きを見る
For today's organizations, our exponentially changing world has come with great consequences. In this book, Peter Hinssen tells the story of the pioneers who managed to adapt to those changes and wh……続きを見る
Bienvenue dans la collection Les Fiches de lecture d’Universalis
L’ouvrage Prix et Production est la forme publiée en 1931 d’une série de quatre conférences données en 1930 et 1931 par Friedrich von……続きを見る
Waqf is emerging globally as a distinctive institution, serving as a vital bridge between societal and economic needs, and resource allocation. Waqfs functioning in some parts of the world, of a var……続きを見る
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future ma……続きを見る
Corporate Social Responsibility, Human Rights and the Law examines the responsibilities of business enterprises for human rights from a legal perspective. It analyses the legal status of the ‘corpor……続きを見る
Your business lives and dies by your customer conversations.
Shouldn’t you have those down to a science?
If you’re tired of having to justify your price...of offering discounts to close the deal...o……続きを見る
In this helpful guide, you will discover ten tangible metrics C-level executives do look for, and teaches you to apply those metrics to build a case for your products and services that will unlock t……続きを見る
The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedent……続きを見る
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mu……続きを見る
