Sales & Selling 7

Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile……続きを見る

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapi……続きを見る

There's power in owning the obstacles you might face. This book shows you how to unlock it. In an ideal world, we'd succeed based on our actual skills and performance. But in the real world, subtle ……続きを見る

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing executi……続きを見る

客戶包括Google、Yahoo、瑞穗銀行、朝日電視台的王牌業務員告訴你， 善用銷售劇本，成交率高達80%！ 你還在憑感覺跑業務或自掏腰包買業績嗎？ 日本各大媒體爭相報導的「銷售劇本」心法， 教人從便宜的飲料到造價數……続きを見る

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★日本亞馬遜網路書店4.5星好評！圓桌業務教你轉念致勝，讓每個努力都用在對的方向 ★心理師DaiGo讚不絕口「不限於業務，想完成什麼事時【意志力薄弱的人】都應該學習這套思考方式」 ➯ 讓客戶說出「想跟你買」的超業……続きを見る

Break your revenue records with Silicon Valley’s “growth bible” “This book makes very clear how to get to hyper-growth and the work needed to actually get there” Why are you struggling to grow your ……続きを見る

Increase your sales and income and put more money in your pocket with the SilvaMind Method for Sales Professionals. Learn how to use the Silva techniques in sales. This book includes dozens of case ……続きを見る

This book explores the meaning and practice of corporeal ethics in organized life. Corporeal ethics originates from an emergent, embodied, and affective experience with others that precedes and exce……続きを見る

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, provi……続きを見る

Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of of……続きを見る

This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly ……続きを見る

This edited volume discusses the contextual nature of strategic entrepreneurship. It unfolds the concept of context in strategic entrepreneurship and demonstrates how entrepreneurial strategies diff……続きを見る

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes exam……続きを見る

Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try a……続きを見る

This book provides a consistentandholistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers al……続きを見る

Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key ques……続きを見る

Corporate governance and corporate reporting are closely linked to each other, and their respective evolutionary patterns are mutually influencing. Along with the recent expansion of company disclos……続きを見る

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson……続きを見る

One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab.” You don’t have to be outgoing to be successful at networking. You d……続きを見る

Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessa……続きを見る

Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something ……続きを見る

Twitter in one of largest social media on the world. Many milions people using twitter, so twiiter is perfect place to make money. We will help you to teach step by step make money from twitter.続きを見る

An updated version of the must-have book for SaaS sales teams, which The SaaS Sales Method defines to include Marketing, Sales, and Customer Success. Because of their very nature, SaaS companies liv……続きを見る

The goal of this book is to provide a comprehensive, multi-dimensional approach to research and practice in e-government 2.0 implementation. Contributions from an international panel of experts appl……続きを見る

你有滿腦子的想法、迫不及待實踐的熱忱，但開口只能說大道理，最後搞到聽眾昏昏欲睡嗎？本書提供「TED演講者簡報」的9大原則與技巧，讓你提案、簡報、寫文案，都能輕鬆說服所有人！◎好故事的行銷威力一 美國設計顧……続きを見る

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it……続きを見る

This book argues for the inclusion of the corporation as an integral element of political philosophy. It begins with a historical evaluation of the corporation as a constituent of political society.……続きを見る

Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing r……続きを見る