Sales & Selling 5

NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sal……続きを見る

Your best intentions are not enough. Learn to scientifically engineer a disciplined life, become relentless, and never give up. Whatever you want in your life, self-discipline is the missing piece. ……続きを見る

Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marke……続きを見る

The book's goal is to lead the reader to a more enjoyable and fulfilling life, helping them to become more aware of, not only themselves, but others around them. Carnegie tries to address the everyd……続きを見る

Engage in salesーthe modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opport……続きを見る

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cu……続きを見る

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has conti……続きを見る

Over the past 50 years, women have assumed an increasingly important role as consumers making purchasing choices for their households. We can understand that they are the main buyers of groceries an……続きを見る

Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marke……続きを見る

Ditch the failed sales tactics, fill your pipeline, and crush your number With over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practi……続きを見る

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrup……続きを見る

Over the past decade, platforms have spread through many industries and generated an increasing share of the global economy. Many of the world’s most valuable companies have adopted a platform-based……続きを見る

Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this re……続きを見る

Most salespeople work hard to become proficient in reaching the frontline managers in their markets. However, a salesperson who wishes to achieve long-lasting success with a client will learn how to……続きを見る

From a Forbes Top 50 recognized leader, this book is filled with a multitude of insightful stories, lessons, and experiences in leadership & character. It gives you the secrets in his CEO/Entreprene……続きを見る

Values-driven organizations are the most successful organizations on the planet. This book explains that understanding employees’ needsーwhat people valueーis the key to creating a high performing o……続きを見る

Corporate Social Responsibility, Human Rights and the Law examines the responsibilities of business enterprises for human rights from a legal perspective. It analyses the legal status of the ‘corpor……続きを見る

**Wall Street Journal bestseller Watch your most innovative ideas take flight by overcoming the forces that resist change** The Human Element is for anyone who wants to introduce a new idea or innov……続きを見る

“ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better……続きを見る

The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers. Packed with tested strategies and anecdotes, New Sales. Simplif……続きを見る

This book critically explores how increased regulation and governance of corporations can be used to help improve the rights of workers amidst an era of union decline. The book posits that soft law ……続きを見る

This guide covers everything from choosing the right eBooks to promoting them effectively, helping you build a profitable eBook affiliate marketing business. 続きを見る

What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking ch……続きを見る

◆ 只要填滿九宮格，就能架起寫作天線、解決所有關於寫作的煩惱，寫出令人驚豔的文章！ ◆ 提高寫作品質×事前準備更周全×文章成效更佳×各種主題與目的都適用，四個願望一次達成！ ◆ 不論社群貼文、書評影評、遊記食……続きを見る

A fast and practical visual storytelling method that puts a powerful new toolkit into the hands of leaders, innovators, salespeople, teachers and anyone else who needs to quickly make an impact on i……続きを見る

The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a “sales bible” (Inc.) If your organization’s success is driven by B2B sales,……続きを見る

Can One Great Presentation Make You Rich? The answer is YES. Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to t……続きを見る

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success……続きを見る

Human rights is an interdisciplinary subject as well as a foundational aspect of the law. The importance of human rights at the intersection of business and society is central, yet under-analyzed. T……続きを見る

Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unile……続きを見る