With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate ……続きを見る
This textbook is an advanced introduction to quantitative methods for students in communication and allied social science disciplines that focuses on why and how to conduct research that contributes……続きを見る
Homme politique hors cadre, Winston Churchill est considéré comme la personnalité la plus influente du XXe siècle. Premier ministre pendant la Seconde Guerre mondiale, il a façonné la géopolitique d……続きを見る
Vous souhaitez optimiser les coûts et les délais dans votre entreprise tout en offrant une bonne qualité de service ? Les normes, référentiels, méthodes et modèles (NRMM) vont vous y aider !
Cet ouv……続きを見る
La créativité n'est pas réservée à quelques-uns. Nous possédons tous un potentiel créatif à la condition que nous acceptions de changer nos habitudes !
Dans cet ouvrage, l'auteure vous propose un dé……続きを見る
La Chine est sur le point de devenir un nouvel Eldorado de consommation. Finie l'usine du monde ! Cette évolution est une excellente opportunité pour l'économie française qui n'est pourtant pas enco……続きを見る
Dans cet ouvrage "tout en un", 26 auteurs prestigieux experts dans leur domaine vous offrent, pour la première fois, une synthèse complète de la fonction marketing. Tous les thèmes de la science mar……続きを見る
"Révolutionnaire. Les auteurs développent une nouvelle méthode qui changera radicalement la manière dont les organisations prennent leurs décisions et résolvent leurs conflits."
Warren BENNIS, aute……続きを見る
著者：Dennis Onyama
出版社： Taylor & Francis
発売日： 2021年06月18日
This book presents an in-depth study of how the drive to optimize organizational performance can be significantly improved by investigating the causal relationships between profitability, productivi……続きを見る
You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today's selling landscape, buyers are more educated than ever. You nee……続きを見る
“The Ultimate Guide to Earning a Comfortable Living from Selling Products that You Don’t Even Have to Create!”
As an ongoing way to create income opportunities, affiliate marketing has captured the ……続きを見る
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the chal……続きを見る
Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounti……続きを見る
Each major economic shift from the Industrial age to the Digital age has given rise to new sets of management practices. Yet, we have not changed how companies are organized and teams are managed to……続きを見る
This book explores the rapid growth of the sharing economy, specifically of Airbnb, in recent years and how it has challenged traditional economies in many countries around the globe. With almost 5 ……続きを見る
Esta obra recorre en siete capítulos los puntos principales del journey del consumidor y el shopper con el objetivo de encontrar insights potentes, accionables y ágiles que generen crecimiento estra……続きを見る
Sales is hard. Fortunately, there is something you can do to make it easier: accept, understand, and embrace human irrationality.
Pretty much every part of the sales process-from prospecting all the……続きを見る
This core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance o……続きを見る
La vente est un métier exigeant !
Chaque année, seuls 24 % des vendeurs dépassent leurs objectifs, ce qui entraîne souvent un niveau de stress et de frustration élevé pour ceux qui ne parviennent pa……続きを見る
Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to……続きを見る
Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital……続きを見る
Découvrez et exploitez votre plein potentiel?! Le vendeur, le vrai, saura conseiller, mais il sera aussi fier de sa «?nature?» de vendeur et tentera de conclure sa vente Vous êtes un travailleur aut……続きを見る
A través de estas páginas, se pretende exponer la investigación de mercados como una profesión basada en la búsqueda de información y tendencias, la gestión del conocimiento y la toma de decisiones.……続きを見る
Your guide to becoming a marketing guru and supercharge your brand with modern technologies.
KEY FEATURES
● Industry-led best practices and real-world examples of brand successes and failures.
● Lea……続きを見る
The Pocket Guide to a Sales Career is written to help anyone who wishes to make a career in sales. Tony Yardley is not a regular author who wishes to promote a small part of his job as his inspirati……続きを見る
In this market, the TILT Sell Process can be your edge over the competition. TILT was designed for the buyer-centric market. It works from the perspective of the consumer in a buying-partnership mod……続きを見る
La competencia que afrontan las empresas de diferentes sectores y la necesidad de obtener resultados inmediatos han convulsionado el mundo de los negocios y deteriorado la relación proveedor-comprad……続きを見る
This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, int……続きを見る
Next to food and clothing, achieving personal and professional success is rated at the very top of the hierarchical order of human needs. Everybody wants to be somebody! In this ultimate success boo……続きを見る
In The 21st Century Sales Bible, Dr. Yaniv Zaid--aka Doctor Persuasion--gives clear, unequivocal and universally applicable guidance on "mastering the ten commandments of marketing, negotiation, and……続きを見る
