Ｙ．Ａ - Sales & Selling 5

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technologi……続きを見る

El libro Inteligencia artificial para el marketing está dirigido a directivos de marketing, grandes corporaciones y gerentes de pymes y universitarios de los últimos años en las carreras de Administ……続きを見る

Formerly published by Chicago Business Press, now published by Sage Professional Selling covers key sales concepts and strategies by highlighting detailed aspects of each step in the sales process, ……続きを見る

Unleash the Power of Profitable Promotions! In a world saturated with advertisements, standing out can be a daunting challenge for entrepreneurs. Are you struggling to make your promotions truly pro……続きを見る

This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable reader……続きを見る

Entdecken Sie das transformative Potenzial von KI in der Geschäftskommunikation mit Dr. Emily A. Richardsons bahnbrechendem Buch "KI – Schneller – Besser – Erfolgreicher? ChatGPT und ihre Exzellenz ……続きを見る

La antigua forma de vender fue eliminada hace años. Así pues, ¿por qué las empresas siguen basándose en estrategias viejas? Jeremy Miner y Jerry Acuff saben, de primera mano, lo frustrantes que pued……続きを見る

In a world of ever-growing businesses, the market has become a highly competitive space. With new businesses coming to life every single day, one question becomes a major business concern "How do we……続きを見る

In diesem Open Access-Buch untersucht Dr. Fabio-Yannick Laschet unter Berücksichtigung der konstitutiven Besonderheiten des Business-to-Business-Marketings spezifische Determinanten des Noncomplaine……続きを見る

In einer sich rasant verändernden Marketinglandschaft wird die Bedeutung einer authentischen Verbindung zwischen Unternehmen und Konsumenten immer dringlicher. Statt mit Inhalten zu überfluten, lieg……続きを見る

Crap. We all have it. Filling drawers. Overflowing bins and baskets. Proudly displayed or stuffed in boxes in basements and garages. Big and small. Metal, fabric, and a whole lot of plastic. So much……続きを見る

This book identifies the converging socio- cultural, economic, and technological conditions that have shaped, informed, and realised the identity of the contemporary virtual influencer, situating th……続きを見る

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products" 続きを見る

An analysis of U.S. ISBN data by ProQuestª affiliate Bowkerª reveals that the number of self-published titles in 2013 increased to more than 458,564–and this is only for self-published titles. No ma……続きを見る

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and Mc……続きを見る

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer ……続きを見る

To present a multifaceted and holistic perspective of what makes Singaporeans happy, Tambyah, Tan and Yuen discuss the findings and insights from the 2022 Quality of Life Survey, which examines the ……続きを見る

This study examines the relationship between multinationality and the performance of Japanese manufacturing companies during the period 1999–2008 by using geographic segment information. Despite the……続きを見る

Praise for stop acting like a seller and Start Thinking Like a Buyer "Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you wa……続きを見る

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by th……続きを見る

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by th……続きを見る

Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance?……続きを見る

Despite the continuous addition of regulatory initiatives concerning corporate human rights responsibilities, what we witness more often than not is a situation of corporate impunity for human right……続きを見る

Words can affect people. That’s a proven marketing strategy. That’s why copywriting has become one of the most powerful tools in the advertising and selling industry. Basically, copywriting is th……続きを見る

WOW ANY AUDIENCE WITH THE WORLD'S GREATEST COMMUNICATION TOOL Ditch your tired old slides, drop those boring bullet points--and start reimagining your presentations for absolutely stunning results! ……続きを見る

How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overl……続きを見る

Several prominent public voices have advanced the hypothesis that networked communications erode the value of privacy in favor of a transparent connected existence. Especially younger generations ar……続きを見る

Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will ……続きを見る

Un guide pratique et accessible pour comprendre le concept de cycle de vie des produits Conceptualisé par l'économiste Raymond Vernon, le modèle de cycle de vie des produits comprend, à l'image d'un……続きを見る

Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural ……続きを見る