Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier repres……続きを見る
Are you a Business Owner / Entrepreneur wanting to grow your business or scale from X to 10X OR you are a Sales Professional/Executive struggling on Sales, either ways every business on planet earth……続きを見る
Human resource management (HRM) is the predominant apparatus for people management across the world. Since its inception, HRM has nevertheless been subjected to critical scrutiny. This work has prod……続きを見る
Un ouvrage de référence
Complet - Un inventaire large et structuré de toutes les techniques de créativité, issues de multiples horizons.
Engagé - Pour la première fois un livre qui facilite le dial……続きを見る
Le monde change, les carrières aussi. De nouveaux principes gouvernent la trajectoire professionnelle. Les avez-vous identifiés ?
Grâce à cet ouvrage, vous pourrez :
dresser le bilan de votre situa……続きを見る
Tout le monde aujourd'hui, du citoyen au responsable politique international, est concerné par le développement durable. Dans cet atlas, près de 100 auteurs, experts dans leur domaine, abordent, dan……続きを見る
Pourquoi ai-je tant d'acheteurs dans mon organisation ? Sont-ils rentables ? Sont-ils assez efficaces ?
Avec l'émergence de la fonction achats, un métier qui se professionnalise, voire se technocrat……続きを見る
Jean Jaurès est un modèle d'éloquence qui a érigé ses qualités d'orateur en véritable art et a su éveiller les consciences pour mieux galvaniser les foules. Charismatique, logique et lyrique, cette ……続きを見る
Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they … and how do you become one?
Break the Internet takes a deep dive into the inf……続きを見る
The biggest current threat you face is becoming a commodity in your prospect's eyes. What's making it worse? Decision teams keep getting bigger and they are ignoring your sales teams until the very ……続きを見る
Twitter, Facebook, LinkedIn, Tuenti… han irrumpido con una fuerza abrumadora en la sociedad. Si estas tecnologías sociales están cambiando radicalmente la manera en que se comunican y relacionan los……続きを見る
There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 c……続きを見る
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of co……続きを見る
Get paid to talk about your book and sell your book!
You wrote your book to share your wisdom and insights and help people. Your dream is to share your knowledge with the world as a best-selling aut……続きを見る
著者：Changzheng Yang
出版社： Springer Nature Singapore
発売日： 2022年02月20日
This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-shar……続きを見る
Herramientas positivas para tener éxito en los negocios!
Muchos ven el mundo empresarial como un nido de víboras, una carrera de peligrosos obstáculos y una agotadora experiencia a nivel personal. N……続きを見る
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate th……続きを見る
This book is a great guide for business owners or entrepreneurs who would like to grow and scale their businesses with a proven model. You would have a chance to understand Netflix's business model ……続きを見る
I bet you've heard the saying "work smarter, not harder," right? When you work in sales, you don't get paid based on the number of hours you've clocked or how much effort you've put inーyou get paid……続きを見る
Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armst……続きを見る
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents……続きを見る
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive……続きを見る
This book analyses the household demand for consumer goods using a diverse database, consisting of 45 developed and developing countries.
Household consumption patterns have undergone dramatic chang……続きを見る
This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chai……続きを見る
El actual dinamismo de las acciones de Marketing que realizan las empresas y las amplias posibilidades que supone la utilización de internet, las redes sociales y los dispositivos móviles configuran……続きを見る
The Ultimate Guide to Making Money Online: Tips, Tricks, and Strategies for Success is the ultimate resource for anyone looking to build a profitable online business or supplement their income throu……続きを見る
Detailed textbook with a focus on consumer behavior research
This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision proc……続きを見る
Offers an essential approach to sales for business professionals (1 out of every 8 people who walk the planet are in some type of sales job or role)
Explains the changing sales landscape online, ac……続きを見る
Compreender o essencial do método Seis Sigma em apenas 50 minutos com este livro prático e conciso. O método Seis Sigma é um método rigoroso, orientado para a estatística, que visa reduzir os custos……続きを見る
