ＺＥＮ - Sales & Selling 1

In einer Zeit, in der die Digitalisierung alle Bereiche des Geschäftslebens durchdringt, steht auch der Vertrieb vor einem fundamentalen Wandel. Traditionelle Methoden allein reichen nicht mehr aus,……続きを見る

In einer Zeit, in der die Digitalisierung alle Bereiche des Geschäftslebens durchdringt, steht auch der Vertrieb vor einem fundamentalen Wandel. Traditionelle Methoden allein reichen nicht mehr aus,……続きを見る

In diesem Buch zeigt Michael Witzenleiter Ihnen, wie Sie mithilfe von Produkt-Analyse-Systemen mehr über Ihre Produkte und Nutzer lernen werden. Das Buch beginnt mit einer Einführung in das Feld der……続きを見る

Grappling with ethical issues is a daily challenge for those working in organizations that deliver public services. Such services are delivered through an often bewildering range of agencies and ami……続きを見る

The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies. This book focuses on the traditional topic of reputation risk management, ……続きを見る

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional……続きを見る

This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from bo……続きを見る

Dieses Buch zeigt Ihnen, wie Sie eine Testing-Strategie und Onsite-Optimierung in Ihrer Digital-Marketing-Praxis erfolgreich aufbauen und optimieren können. Michael Witzenleiter führt Sie Schritt fü……続きを見る

Grundlegendes SEO-Know-how, Best Practices und Praxis-Tipps. Alpar/Koczy/Metzen zeigen, welche Chancen sich aus derSuchmaschinenoptimierung ergeben und welche betriebswirtschaftlichen Prozesse und A……続きを見る

This book presents an innovative demographic toolkit known as the ProFamy extended cohort-component method for the projection of household structures and living arrangements with empirical applicati……続きを見る

Kitapta; Türkiye'de önemi yeni anlaşılmaya başlanan Kamu Diplomasisinin bileşenleri, gereklilikleri, dünya ülkelerindeki uygulamaları ve Türkiye'deki durumunu çok geniş bir yelpazede irdelemiştir. K……続きを見る

Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corpor……続きを見る

A business’s greatest asset is the collective experience of its employees. According to estimates by the US Department of Labor, Millennials will represent roughly almost 50% of the workforce in les……続きを見る

This book provides a comprehensive coverage of the state-of-the-art in understanding media popularity and trends in online social networks through social multimedia signals. With insights from the s……続きを見る