ｉｋｏ - Marketing & Sales 1

In response to the unprecedented emergence of the fourth wave of digital marketing, this timely book explores how the ascension of artificial intelligence and the disappearance of cookies are the bi……続きを見る

Business from scratch to success through hard work and companionship This story is about how one person worked tirelessly, gathering around him the same hardworking people. Taking the company from s……続きを見る

The 19 Laws of AI Prompting Intelligence reveals the essential strategies behind effective prompt engineering, human-AI collaboration, and intelligent communication with advanced AI models like GPT-……続きを見る

The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s……続きを見る

With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holisti……続きを見る

This book reveals the secrets to building a compelling online presence that captivates audiences, forges lasting connections, and stands out amidst the digital noise. Packed with actionable insights……続きを見る

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, ……続きを見る

I went thru many pages and had created several successful pages and groups on Facebook reaching often 10+ followers without spending a penny on it. Until one day I realised that there is a knowledge……続きを見る

Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge. When done right, data-drive……続きを見る

Kundennähe oder Produktinnovation? Es ist ein Grundproblem vieler Unternehmen, wenn sie sich auf einen dieser beiden Pole konzentrieren. Entweder die Firmen sind nahe am Kunden und erkennen alle sei……続きを見る

　女大生╳飛機杯，精準洞察踏進禁忌領域！ 　只要看A片就想吐、對鹹濕話題反感的女大生 　如何發掘飛機杯商機、創造暢銷商品？！ 　★副業、創業、新事業皆適用，成功行銷的精華祕訣一次收錄！ 　★日本出版立刻再刷……続きを見る

Unlock the secrets to growing your presence on Pinterest without spending a dime with "Growth on Pinterest for Free." This comprehensive guide provides you with everything you need to harness the po……続きを見る

Unlock the secrets to building a successful Software as a Service (SaaS) company with our comprehensive guide. This book is your ultimate resource for understanding, launching, and scaling your SaaS……続きを見る

Digital marketing is the process of reaching consumers where they spend the majority of their time: online. With the rise of the internet and mobile devices, people have become increasingly connecte……続きを見る

This book analyzes housing policy in terms of the quality of housing, theoretically and empirically. The analysis is prompted by the Japanese government’s success in increasing the volume of housing……続きを見る

Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to ……続きを見る

This booklet’s goal is to provide an introduction to smarketing and hopes to provide some new tactics, based on growth hacking, in implementing a smarketing approach. For readers new to this field, ……続きを見る

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows……続きを見る

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie ……続きを見る

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors……続きを見る

The smartphone market is one of the youngest and most interesting markets in the ICT sector. The market is establishing itself at the moment, but we do not know yet where is it going, is it going to……続きを見る

When thinking about lowering or changing consumption to lower carbon footprints, the obvious offenders come easily to mind: petroleum and petroleum products, paper and plastic, even food, but not cl……続きを見る

Da bi ostali u koraku sa savremenim trendovima i neprestanim prilivom informacija, nova generacija je naučila da konstantno prati novine, da uči šta da koristi i na koji način da odvoji važno od nev……続きを見る

Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain a……続きを見る

FANology Playbook reveals how to be dazzling, not dull in social media. When your fans always have a choice to click away, what makes them stay? Meet The Storyteller, The Treasure-Hunter, The Enchan……続きを見る

Analiza kluczowych pojęć współczesnego marketingu w kontekście rynku gier wideo, odsłaniająca kulisy branży oraz powody, dla których głupota boli i nie daje się tak łatwo odkręcić. Marketing – słowo……続きを見る

What people get out of social mediaーand how businesses can get more out of it Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have m……続きを見る

This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a ve……続きを見る