WINNER: American Book Fest Best Book Awards 2025 - Business: Marketing & Advertising
DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Marketing & Public Relations
How can marketers rebuild trust in……続きを見る
Bringing together the latest research with practical insights from the authors’ professional experience, this important book provides a context for the conversations that are needed within organisat……続きを見る
The ZERO BS SYSTEM
There are a ton of 'Helpful' books and you will struggle to make any sense of the 'well meaning advice'. There are a ton of sales books offering 'advice'. No problem if you have t……続きを見る
Sales Training Executive and Consultant Sanford Ashley discusses how to sell to the millennial buyer. Today's marketplace buyer needs to be reached differently. Sanford shows you how in in short,pra……続きを見る
CSR is a fragile concept if conceived only at the organizational level or driven only by leadership will. Many writers deal with aspects of social responsibility, but most deal with it as this kind ……続きを見る
When you write a book and self-publish, you are not just a writer, but also a publisher. This means you are a business owner, and there are things you need to do that are not related to writing. Thi……続きを見る
The Sustainable Development Goals (SDGs) recognize the increasingly complex, interdependent nature of societal and environmental issues for governments and business. Tackling such "grand challenges"……続きを見る
