D.D. - Public Relations 1

意外，並非總是行銷人的敵人。它雖然可以是引爆炸彈的危險火花，但只要運用得宜，它同樣也能成為點燃品牌光芒的重要火苗。在瞬息萬變的商業世界，企業面臨的挑戰從來不是「會不會出錯」，而是「如何在錯誤發生後力……続きを見る

As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The si……続きを見る

The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the writing process for public relations practice. The text covers public relations writing formats across d……続きを見る

Don't let fear hold you back any longer! In a world filled with uncertainty and challenges, mastering fear and anxiety is essential for leading a fulfilling and empowered life. This book, Mastering ……続きを見る

Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching ex……続きを見る

Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring ……続きを見る

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ron……続きを見る

Communications is key to the success of disaster mitigation, preparedness, response and recovery. Accurate information disseminated to the general public, to elected officials and community leaders,……続きを見る

To all the intrepid entrepreneurs out there, this book is dedicated to you. Your unyielding commitment to pursuing your aspirations, despite the impediments that may arise, is a true testament to yo……続きを見る

This book provides a comprehensive, up-to-date overview of the different environmental strategies adopted in the football world to foster sustainability. The authors lay out useful insights, both fo……続きを見る

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an ind……続きを見る

This book is the companion to "Unfolding Stakeholder Thinking: Theory, Responsibility and Engagement", which examined many emerging theoretical and normative issues and was released to acclaim in Oc……続きを見る

The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, ……続きを見る

The implications of globalization for labour are more often asserted than analyzed. This collection, and its companion volume The Global Economy, National States and the Regulation of Labour edited ……続きを見る

Ofield Dukes is considered one of the nation's most successful African-American public relations practitioners and one of the most influential people of the Civil Rights period. This book-written by……続きを見る

Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive te……続きを見る

In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and ho……続きを見る

A deep dive into the world of online and multimedia longform storytelling, this book charts the renaissance in deep reading, viewing and listening associated with the literary mind, and the resultin……続きを見る

MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, re……続きを見る

The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guideli……続きを見る

#PRredefined is a new international initiative with a bold ambition - to stimulate and lead the way in new thinking about the theory and practice of public relations - ultimately changing how 'publi……続きを見る

This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and relevant explanations of how to……続きを見る

"Standing Naked at 10 Below" is an informative guide that focuses on the process of getting your company or product exposed in the mainstream media for free without using a PR professional, buying a……続きを見る

Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media chan……続きを見る

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. ……続きを見る

Tracing developments in British trade union structure over almost 100 years with specific reference to the merger process, this book shows how the underlying processes of change are cyclical. It the……続きを見る

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