D.O - Marketing & Sales 1

Business from scratch to success through hard work and companionship This story is about how one person worked tirelessly, gathering around him the same hardworking people. Taking the company from s……続きを見る

Learn why tag management is a MUST for a business operating online and why Google Tag Manager is your best free option. Back in the old days, all marketing and analytics tracking codes were added di……続きを見る

Have you thought of improving the way users experience your website? The way people interact with your content has never been more complex than today. The rise of mobile devices made content engagem……続きを見る

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to……続きを見る

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a sol……続きを見る

I cellulari sono ormai diventati estensioni di noi stessi e per ogni cosa ricorriamo al web, questo è particolarmente vero quando si tratta di fare acquisti, il primo gesto è diventato “cercare” in ……続きを見る

How to Turn Your Workforce into Your Salesforce, and Add 〓1,000s, 〓100,000s or 〓1m+ to Your Bottom-line Profits (Each Year, and Even in Sluggish Times) 続きを見る

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies ……続きを見る

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create ……続きを見る

How can you turn your customers into ambassadors for your brand? How can you map out your own network? How can you achieve maximum results with limited resources? Ambassadorship is the best way to p……続きを見る

This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics……続きを見る

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommu……続きを見る

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for p……続きを見る

Approach closing opportunities with the idea that every sales call should give the customer yet another reason to do business with youーagain. It’s a pro-active, pro-customer way to look at your job……続きを見る

Written specifically for owners of small businesses, Getting Down to Business provides everything you need to know to grow your business with confidence, and realise your ambitions. By following the……続きを見る

Still Think That Marketing is Just the Responsibility of Your Marketing Department?” Think again! The fact is ALL your employees and managers ー regardless of their title, job description, level of ……続きを見る

Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the ……続きを見る

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student i……続きを見る

This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats. Build a brand that everyo……続きを見る

Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth in……続きを見る

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "l……続きを見る

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for markete……続きを見る

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully……続きを見る

If you’re in sales, you want to build new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. Dave Donelson's syste……続きを見る

If you’re in sales, your goal is to build new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. Dave Donelson’s C……続きを見る

Repeat sales are generally more profitable than new ones, so smart companies work hard to build a base of satisfied customers. This handbook uses real-world examples to give you dozens of ideas for ……続きを見る

Businesses come and go and there are plenty of reasons for their success or failure, but the ones that thrive almost always have one thing in common: they are good marketers. What does that mean? It……続きを見る

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstan……続きを見る

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and ener……続きを見る

“Trade Show Exhibition For Fun And Profit” explains how to choose the best shows for your company, how to prepare and operate an effective exhibit or booth, and follow-up on the opportunities you’ll……続きを見る