This book examines the psychological mechanisms and cognitive patterns that influence purchasing decisions across professional and consumer contexts. It explores how buyers process information, eval……続きを見る
Most sales professionals assume rational arguments close deals. This book explores why that assumption costs opportunities and how understanding decision-making patterns transforms client conversati……続きを見る
This book examines the tension between compression and comprehension in high-stakes business communication. Rather than treating concise messaging as a tactical skill, it explores how professionals ……続きを見る
Modern consumers are more informed, skeptical, and overwhelmed than ever before. Traditional persuasion tacticsーaggressive closing techniques, manufactured urgency, manipulative framingーoften trig……続きを見る
Power at the Table is a guide for lawyers who want to take ownership of their practice, their income, and their influence. Originally written to empower women attorneys in private practice, it has n……続きを見る
The 40 Laws of Sales: Mastering the Art of the Deal with Integrity and Success
In the ever-evolving landscape of sales, true mastery requires more than just knowing how to pitch a product or close a……続きを見る
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".
The book connects digital marketing topics with the……続きを見る
Artificial intelligence marketing is a form of marketing leveraging artificial intelligence concepts and models such as machine learning and Bayesian Network to achieve marketing goals. The main dif……続きを見る
