This book aims to examine the transition of firms from original equipment manufacturing (OEM) and original design manufacturing (ODM) to original brand manufacturing (OBM), focusing on how businesse……続きを見る
Want to begin taking on freelance design projects, but you're unsure of how to start? Maybe you've looked at a few resources on building a design business, but their advice seems too big, overwhelmi……続きを見る
This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attent……続きを見る
Learn to design simple, powerful, and timeless logos.
*Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA*
When you think of a brand, often the first thing that……続きを見る
Sir James Stirling was arguably the greatest British architect of the twentieth century. This book provides the most comprehensive critical survey of Stirling's work to date, charting the developmen……続きを見る
The importance of technology transfer for the competitive advantage of companies and the economic success of nations cannot be overstated. Technology is a determining element for firms and nations t……続きを見る
Savvy managers no longer look at contracts and the law reactively but use them proactively to reduce their costs, minimize their risks, secure key talent, collaborate to innovate, protect intellectu……続きを見る
Extrait : "À l'extrémité sud-occidentale de l'Asie, s'avance dans l'océan Indien une presqu'île dont l'histoire très reculée nous est peu connue. Entourée de deux côtés par la mer Rouge et le golfe ……続きを見る
Processes of Creating Space is a workbook for beginning designers that shows how to generate space with user experiences in mind. It explains how to keenly perceive your world and seamlessly integra……続きを見る
Extrait : "Bien que le Prophète ait absolument interdit l'usage des ornements d'ornements d'or, et bien que la masse des musulmans dévots ait observé cette prescription, il est impossible qu'il n'y ……続きを見る
Since the 19th century the railway has been a widely acknowledged symbol of progress and confidence in technological modernity. In the 21st century the looming prospect of traffic gridlock and human……続きを見る
The essential packaging design resource, now with more patterns than ever!
For more than two decades, The Packaging Designer's Book of Patterns has served as an indispensable source of ideas and pra……続きを見る
The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic c……続きを見る
