Geo - Marketing & Sales 1

Marketing steht am Wendepunkt. Globale Krisen, technologische Disruptionen und gesellschaftliche Umbrüche fordern ein radikales Umdenken. Dieses Buch versammelt 30 Beiträge führender Marketingwissen……続きを見る

Durch Innovation und Marketing erreichen Unternehmen die nötige Differenzierung und damit einen Vorsprung im Wettbewerb. Innovation ohne Marketing bleibt erfolglos, nur im Zusammenspiel lassen sich ……続きを見る

Crossing the Chasm – Den Abgrund überwinden und den Massenmarkt erreichen Warum scheitern so viele technologische Innovationen – trotz überlegener Technik? Weil sie versuchen, alle Zielgruppen gleic……続きを見る

Instagram has become one of the most powerful channels for service-based businesses ー yet most businesses are quietly losing bookings inside their direct messages. Every day, potential clients send……続きを見る

What if your message could finally cut through the noise? Tell Them What They Want to Hear is a practical and inspiring guide for entrepreneurs, freelancers, and professionals who want to create mes……続きを見る

Marque o mundo com propósito No sexto volume da série Encontre Sua Marca, você é convidado a dar um passo além da imagem: a construir uma marca pessoal sustentável, com propósito, autenticidade e im……続きを見る

This book aims to examine the transition of firms from original equipment manufacturing (OEM) and original design manufacturing (ODM) to original brand manufacturing (OBM), focusing on how businesse……続きを見る

The intention of this book is to quickly provide you with useful information on topics related to online business, and if you usually take notes on technical books you know that usually books with 2……続きを見る

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovationーmeasured in d……続きを見る

You're tired of the endless grind, the feeling that you're stuck, watching others live their dreams. What if there was a way to build a life of freedom, one where your income truly works for you? Th……続きを見る

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing. With over a million copies sold, Geoffrey A. Mo……続きを見る

This is a product. The sentence above will make more sense once you read this guide. If you're a creator, an entrepreneur or a producer and want to take your business to the next level, this guide i……続きを見る

Smartes Content Marketing mit KI Fundiert und praxisorientiert: sofort umsetzbare Strategien für KI-gestütztes Content Marketing Vollständige Workflows von Prompting bis zum Qualitäts-Check Von der……続きを見る

Unlock the full potential of your brand with "Grow Your Business with Media Relations," a comprehensive guide designed to help you master the art of media engagement. Whether you're a seasoned profe……続きを見る

Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decis……続きを見る

Au cours des années 1950, de rares enfants eurent la joie de recevoir un courrier signé du Père Noël. Victime de son succès, cette initiative discrète de receveuses des Postes a dû être portée à la ……続きを見る

How can qualitative studies meet the challenges posed by new communications technologies and changes in consumer behaviour and attitudes? What is the impact of neuroscience research, the internet, s……続きを見る

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes exam……続きを見る

This second edition of this comprehensive textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the internation……続きを見る

Cet ouvrage présente douze cas de stratégie marketing, entre autres, celles de l’Opéra de Rennes, de la Fondation Louis Vuitton, du Club Med, du musée d’Orsay, du festival Jazz à Vienne ou encore du……続きを見る

The most urgent management challenge of our time is to combine innovation and marketing into one unified process. Even the best marketing can't save a company that fails to innovate. On the other ha……続きを見る

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the ……続きを見る

Depuis une dizaine d'années, les start-up, scale-up et licornes ont disrupté des secteurs comme le commerce, l’assurance ou le tourisme, en développant un savoir-faire marketing inégalé. Illustré de……続きを見る

This comprehensive manual provides all the resources you need to start from scratch to hero in affiliate marketing. Welcome to the fascinating world of affiliate marketing! If you're new to this bus……続きを見る

In diesem inspirierenden Buch werden die Chancen und Risiken von Veranstaltungen im digitalen Universum aufgezeigt. Anhand von realen Beispielen erhalten Sie Einblicke in die Möglichkeiten, die das ……続きを見る

The Diamond Principle: How to Stand Out in a Crowded World" is a transformative guide that empowers individuals and businesses to shine brilliantly in today's competitive landscape. This book unveil……続きを見る

The Revenue Catalyst: Mastering the Art of Sales Powerful Strategies for Explosive Growth and Predictive Success in B2B and B2C Sales In The Revenue Catalyst, Geoffrey M. Reid offers a compelling ex……続きを見る

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativit……続きを見る

This book provides a comprehensive guide for med spas on leveraging organic digital marketing strategies, specifically focused on local SEO (search engine optimization) and CRO (conversion rate opti……続きを見る

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel……続きを見る