著者：Richard George
出版社： Springer International Publishing
発売日： 2021年06月09日
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes exam……続きを見る
Travellers today face many challenges from risk and safety issues. Focusing in particular on risk and safety issues faced by visitors to holy sites, this book looks at the unique challenges raised, ……続きを見る
Pilgrimage in Practice: Narration, Reclamation and Healing provides an interdisciplinary approach to the topic. It reveals many aspects of the practice of pilgrimage, from its nationalistic facets t……続きを見る
Mountains have long held an appeal for people around the world. This book focusses on the diversity of perspectives, interaction and role of tourism within these areas. Providing a vital update to t……続きを見る
Winter tourism has seen increased levels of investment in recent times, in an effort to reduce economic risk, address environmental concerns and adapt to the effects of global warming. New ski desti……続きを見る
Applying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising effo……続きを見る
This book focuses on the tourism industry in conjunction with the impact of COVID-19 from the perspective that it is both negatively impacting the industry while also offering an opportunity to rise……続きを見る
Extrait : "Aucun art n'éprouve plus que l'architecture l'influence des mœurs, c'est un miroir où elles se réfléchissent pour se transmettre aux générations futures. Si donc les édifices publics élev……続きを見る
This book focuses on the experiences of tourists visiting nature-based destinations, exploring current knowledge and providing insights into conceptual issues through the use of empirical evidence f……続きを見る
Faugères is one of the most individual appellations of the Languedoc. Although it produces white and rosé wines the appellation is most famous for its rich, ripe red wines made from the classic Rhon……続きを見る
This book argues that COVID-19 revives a much deeper climate of terror which was instilled by terrorism and the War on Terror originally declared by Bush's administration in 2001. It discusses criti……続きを見る
Rural tourism represents a merging of perhaps two of the most influential yet contradictory features of modern life. Not only are the forces of economic, social, cultural, environmental and politica……続きを見る
著者：George Behrend
出版社： Taylor & Francis
発売日： 2023年10月13日
Grand European Expresses (1962) examines the trains de luxe of the International Sleeping Car and European Express Trains Company, from the Orient Express of the 1880s to the car-sleepers of the 196……続きを見る
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel……続きを見る
