H.P. - Marketing & Sales 1

The next time you sit on a plane and watch the movie or you put your feet up at home and stream a video, it’s not a time to feel guilty that you are taking a break. In fact, you can have a wonderful……続きを見る

Marketing has never been harder. AI has collapsed the cost of content to near zero, flooded every channel with noise, and made it almost impossible for buyers to find ー or trust ー anything they re……続きを見る

Ready to scale your business profitably without sacrificing your personal life? This book provides practical strategies for entrepreneurs to scale their businesses while maintaining a balanced lifes……続きを見る

Rethinking Marketing Noch nie war die Bedeutung des Marketings höher als aktuell. In einem noch intensiveren und facettenreicheren Wettbewerb, mit anspruchsvollsten Konsumenten und einem desaströsen……続きを見る

Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online……続きを見る

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy. A fundamental economic shift is emerging. Goods, servicesーeven memorable experiencesーare no……続きを見る

The Visibility Code: Mastering AEO in the Age of AI is a groundbreaking guide that introduces a new frontier in digital strategy: AI Engine Optimization (AEO). As artificial intelligence transforms ……続きを見る

Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something ……続きを見る

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell-or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated c……続きを見る

Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a s……続きを見る

20年前，約瑟夫．派恩和セン姆斯．吉爾摩合寫了這本暢銷書《體驗經濟時代》，探討一些公司如何提供誘人的體驗因而表現亮眼ーー不僅帶來忠誠的顧客，還有更高的獲利。這本書被翻譯成13種語言風行全球，成為企業必讀……続きを見る

Discover how to provide experiences for your customers that combine the real with the virtual. Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the business……続きを見る

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital ……続きを見る

Ne vous êtes-vous jamais demandé, dans un avion ou dans un train, pourquoi votre voisin avait payé moins cher que vous ? Ce livre explique le mécanisme complexe de la prise de décision commerciale e……続きを見る

Venda más y mejor conociendo a su cliente. La ciencia es muy clara: los hombres y las mujeres usandiferentes partes de su cerebro y por lo tanto se comportan de manera distintaen muchísimas situacio……続きを見る

With Google advertising, you can boost your website traffic, receive more phone calls, and increase your in-store visits. There are millions of searches on Google for various products or services ev……続きを見る

Instagram Reels is a fairly new platform introduced by Instagram. Since it was launched it has experienced significant growth with millions of Instagram Reels videos now viewed each day. It provides……続きを見る

In Open House, Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisiv……続きを見る

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy i……続きを見る

Advocaat, accountant, computerprogrammeur – dat moesten we van onze ouders worden. Maar ze hadden ongelijk, de toekomst is aan een heel ander soort individu, aan een andere manier van denken. De dom……続きを見る

From the African bush to the streets of London, from the souks of Tangier and the concrete jungle of Hong Kong to the bling of Dubai and back to mother Africa; this is a riveting true story of what ……続きを見る

This book uses primary evidence to assess the value of agro-input and service delivery business models in terms of their inclusiveness, effectiveness and impact from a small farmer perspective, in t……続きを見る

The author, Dr Hugh Phillips, is recognised internationally as an expert in the psychology of shopping behaviour and its application to in-store marketing. He holds a PhD in the Cognitive Psychology……続きを見る

However you do it, how you write your initial query is the key to success. This is what gets your e-mail query opened and read. Then, this initial impression shapes the way your project is considere……続きを見る

Dynamisch und nach personalisiertem Mehrwert suchend – so entwickelt sich unser derzeitiges Kommunikationsverhalten. Gleichzeitig werden Marken für Konsumenten immer wichtiger, obgleich deren Produk……続きを見る

This book investigates the subjectivities in education arising from the triumphant mobilisation of care as portrayed in educational advertisements, and provides a novel theory of affective governmen……続きを見る

Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers. The vast majority of word of mouth happens offli……続きを見る

Le développement durable a profondément bouleversé le contexte des entreprises. Firmes internationales et PME doivent désormais intégrer ce changement. Comment dès lors assurer la pérennité de l'ent……続きを見る

So, you want to make some money. There are many income-generating side hustles out there, but how do you know which ones work? More importantly, how do you figure out the steps to make them work? If……続きを見る

This Book Will Explain Why Affiliate Marketing is the Best Business Model. Affiliate Marketing is a great business model because it can start generating revenue for your company passively. Affiliate……続きを見る